How to Advertise your New Business with no Money
Starting or growing a new business is usually an expensive endeavor for many entrepreneurs. As a matter of fact, lack of capital is one of the main why reasons most businesses fail to take off. There’s no way around advertising; you need to get your name out there in order to get customers.
This article will show you how you can get up to $500 worth of advertising credit to help kick-start your business, acquire your initial customer base and hopefully build enough momentum to sustain your growth.
What is PPC?
Pay-per-click (PPC) advertising is one of the most widely used advertising models. It is very straight-forward and entails paying a small amount of money each time your online advertisement has been clicked. Some of the most common PPC networks include Google Adwords, Facebook Ads, Yahoo Gemini, etc. The beauty is that most of these networks provide free credit to enable you try out their advertising programs before you can fully commit. All you have to do is sign up, fulfill their requirements, get the free credit and then use it wisely. Through more research you can uncover several other platforms that offer free credit which you can use to your advantage.
Now let’s see how you can advertise your business with no money.
Marketing without a Budget
Before we kick things off, first ensure that your business has a fully functional website or a landing page. If you don’t, Wix allows you to create free websites with minimal effort.
Google AdWords is perhaps the most popular online advertising program. You essentially pay a fee in order for your ads to be listed on top of the Google search results page. Google also has a network of over 2 million independent websites and 650,000 mobile apps which your advertisements can appear on. Almost everyone uses Google on a daily basis, including your prospective customers.
Free Trial Credit Amount: Up to $100 (depending on location)
Much like Adwords, Gemini is Yahoo’s platform for native advertising. Yahoo has over 1 billion monthly visits, not a bad destination to place some ads.
The ads will appear on Yahoo.com and its network of sites, including Yahoo News, Yahoo Finance, Yahoo Sports, etc. You can also post a sponsored article that will appear on Yahoo’s home page and other sections of the site.
Free Trial Credit Amount: Up to $50
LinkedIn is the world’s largest professional networking website with over 500 million users. With sponsored content, you can promote your company to as many users as your budget (or free credit) allows.
Free Trial Credit Amount: $50
Anyone that is not using Google as their default search engine is most likely using Microsoft’s Bing. Bing Ads is an advertising platform that lets you advertise on the search results of Bing, Yahoo, MSN and AOL.
Free Trial Credit Amount: Up to $100
Perfect Audience is one of the most popular retargeting platforms.
Retargeting is a form of online advertising that helps you keep track of the people who visited and left your website. Anyone who takes the initiative to visit your site is likely interested in something you do. Re-targeting allows you to keep showing your ads to them, wherever they go, because they did express their interested. Perfect Audience displays ads to your old website visitors via Facebook, Twitter and several other websites.
Free Trial Credit Amount: Up to $100
Apple Search Ads
This one is for the App guys.
Apple’s ‘Search Ads’ lets you advertise your app on the App Store by placing it on top of the regular apps in the search results. That ultimately increases the number of downloads because the app is seen by more people.
Apple Search Ads offers free credit of $50, however is only available in select countries and for a limited time.
Free Trial Credit Amount: $50 (available in select countries and for a limited time)
Such freebies are the ultimate supplement for anyone that is trying to hack their business’ growth and marketing without a budget. By leveraging free trial credit offered by advertising platforms, you can easily get yourself hundreds of dollars’ worth of advertising credit to help get your name out there!