Business Growth Strategies

Growth hacking – To achieve unprecedented business growth over a relatively short time, and through whichever means necessary. The underlying logic behind all our business development strategies has been borrowed from the adaptation of new innovation to the market by applying principles of the Technology Adaption Life Cycle model.

 

With the guidelines below, we hope to provide you with insights to help set up business growth strategies that can guarantee success in your niche. Our approach is very simple and systematic; understanding the psychology of consumers, coming up with a strong market development strategy in response to the consumer behavior, dominating the target segment. All the studies covered have been researched over an extended period and highlight some of the most effective strategies that several multi-billion dollar tech ventures successfully applied when starting out.

reasons-business-failure

Success in any line of business is determined by how good one is at the set of activities which make customers choose their products…

big fish small pond

Time is of the essence when starting a business; so many ventures have failed because of wandering around aimlessly and creating irrelevant plans…

traits-successful-people

These are the 10 traits which highly successful people from all around the world share. Anyone that wishes to be successful must also adopt them…

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Outsourcing work is on of the ultimate productivity hacks used by startups globally. Let us look at 5 reasons why you should do it too…

small-business-strategies-2018

Everyday more people jumping into the business bandwagon. These are small business strategies that will set apart successful companies in 2018…

starting-business-no-money-min

Many people dream of one day becoming business owners, but the challenges are often tied to capital. This is how to start a business with little or no money…

start-a-business

Leaving a secure job in order to start a business is a very scary thought for many people. The best way to overcome any fear is by focusing on the…

Crowdfunding sources of business finance

One of the biggest challenges for many businesses is accessing capital. Crowdfunding is one of the most realistic sources of business finance because…

smes-nairobi-failing

The rate at which startups are falling is alarming. The brains and the entrepreneurial spirit are obviously there, but why are things just not working out?…

How to be successful in business

A significant number of startups usually fail within the first year alone. It is highly advisable to do things a bit differently if you wish to…

How to become a millionaire - Dubai-min

Having lots of money is often the life mission for most of us. This is how to become a millionaire by adopting 5 powerful principles to your life…

Business ideas 2018

We are fortunate to be living in an era where businesses of all proportions can be easily set up online. Here are 7 practical business ideas for 2018…

Customer retention (2)

Acquiring new customers to a business is often an expensive endeavor. It usually takes far less effort to retain customers and earn their repeat business…

Sources of finance

You need to be very careful not to waste your time seeking funding in the wrong places, otherwise it you could lose precious time that could have been used to accomplish other things…

Road14

Growth hacking is one of the most effective business growth strategies for new establishments.The goal is simple; unprecedented growth in a short time…

Road15

Before laying down the business development strategies, these variables must be firmly comprehended in order to gain a much needed early advantage…

customer retention

Clever companies that seek to maximize their customer retention must somehow incorporate this psychological magic into the business…

business growth strategies

These are perhaps the most important principles to understand before laying down the business growth strategies for any new establishment…

Growth Strategy for online businesses

Introducing an online business requires a different approach from that taken when introducing traditional ones. The adoption of platforms can be characterized by 4 fundamental tasks…

site traffic

Acquiring traffic is fundamental for the survival of the online platform. Website users are the lifeline of the business, and without them, the operations are as good as dead…

Target Customer Profile Example

In this example, we shall create a target customer profile for a new type of washing machine that is very efficient in water and electricity consumption…

How to sell a product by appealing to the senses

The intangibility aspect of all products creates a subconscious room for doubt whenever customers are faced with a purchase decision…

Planning for Customer Acquisition

Introducing a new business to the mainstream market requires very strategic customer acquisition planning. Mainstream consumers are very selective and will…

Target market segmentation

That means breaking down the broader market into several smaller segments; each segment then evaluated for its attractiveness, and eventually settling on…

Launching Innovative Products

Most businesses often fail when launching innovative products because they don’t understand the difference between disruptive…

Launching Innovative Products - Marketing Innovation

When marketing innovation, the Technology Adoption Life Cycle model describes a systematic approach towards introducing new products by…

Consumer Behavior in the Market

The first set of customers for any new business are the base that determines the company’s growth, and therefore winning them over is..

New Product Development Strategy

The problem is that there often is a variance in the marketing promise that companies make to customers, and the end product delivered…