Tired of getting no responses from cold email campaigns?
You have valid leads, value-adding content, legitimate senders’ addresses, and automation tools; then, what must have gone wrong?
Here’s a suggestion. Take another look at the email. It’s probably the format, tone, or word count. According to a study by Boomerang, emails within 50 to 125 words bag the most responses.
When it comes to email marketing campaigns, even the tiniest mistake can significantly change the open rates, clicks, and replies. Platforms such as Campaigner give you all the tools you need to create and manage your campaigns conveniently.
So, here are the best cold email templates for you so that you can finally focus on closing deals.
10 Cold Email Templates For Every Sales Scenario
1. Introducing The Brand
Hey {prospect},
Quick question, how does {a common industry milestone} sound to you?
I am {your name} from {brand name}. We helped {competitor organization} and similar other organizations achieve {so-and-so milestones} in 3 months by improving their {pain points}.
Check out {data} to learn how we help.
- Data 1
- Data 2
- Data 3
I understand {growth} seems unbelievable, but we have achieved this several times.
If this catches your interest, let’s schedule a video meeting.
Regards,
{Your name}
2. For Referrals
Hey {Prospect},
{Mutual connection} at {company} recommended we get in touch. I worked with them on a {so-and-so project} and helped them achieve {a common milestone}.
If your organization faces similar {issues}, {your product} can be a good option for your team. Our {product/service} has won {industry certification/award/recognition, etc.}.
If this aligns with your current priorities, can we chat briefly?
Check out what {past client} has to say about us.
Regards,
{Your name}
3. Appreciating The Prospect
Hey {Prospect},
I saw on LinkedIn that you were recognized as one of the best in {organization/industry} last year, and you have created {product/service} for {audience base}.
I can easily tell you’ve made an excellent contribution to the { so-and-so industry}.
While {product/service} does great work for {audience base}, it also requires {your product} to resolve {pain point}.
Let me know If solving {pain point} is one of your current goals.
Regards,
{Your name}
4. Referring To Competitor’s Product
Hey {Prospect},
I noticed you use {competitor product} for your {pain point}. I am guessing you pay {amount} per year for {services} in their base plan.
If I am right, are you keen to drop your costs by 50%? You will get {so-and-so services} and {additional features} with just {amount}.
By doing this, you will save {amount} yearly, and your team will enjoy premium features.
Let me know if this interests you.
PS: Your deliverability won’t be affected, and you will join the 70 others who moved from {competitor brand} last month.
Regards,
{Your name}
5. Requesting To Refer Your Work
Hey {Prospect},
I recently came across your {relevant piece of work} about {issues}. It was definitely great to learn about {relevant things} that impact the industry in {such ways}.
I noticed you referred to {so-and-so work} several times. It’s a very insightful {piece of work} but a little outdated for 2023. We published a similar {work} titled {name of the content}, updating it with recent data and {the USP of the content}.
It might be a good fit for your {relevant piece of work} in case you’re planning any updates for 2023.
Let me know if this interests you.
Regards,
{Your name}
6. Referring To Pain Point
Hey {Prospect},
What’s your technique for solving {so-and-so pain point}? Are you planning to address it in the near future?
Our organization provides {product/service} that solves {so-and-so pain point}.
Last week, {competitor} achieved {a common industry milestone} in the XYZ area. Our {product/service} managed to cut down their {pain point} by 40%.}.
Take a look at what they think about us.
{attached testimonial}
Fascinating, right?
Book a call with me to discuss this further.
Regards,
{Your name}
7. Collaboration
Hey {Prospect},
I recently came across your name on {industry-related platform}. It was great to learn how you have achieved {so-and-so milestone} in just {short period}.
To summarize, your company works in {what they do}.
My humble little team works in {what you do}.
I think we might be a good fit for each other if we collaborate on {a proposed project}. For me, it’s definitely the best way to start in 2023.
Let me know if this sounds exciting to you too.
Regards,
{Your name}
8. Contacting Influencers
Hey {Prospect},
I recently came across your work on {podcast/video/social media platform}. It was great to learn that you managed to gain {this number} of followers in just {short period}.
I am {your name}, the influencer marketing manager at {your company name}. We are launching {product/service} on New year’s eve.
I am writing this email hoping we can collaborate.
I think we might be a good fit for each other if we collaborate on {a proposed project}. For me, it’s definitely the best way to start in 2023.
Let me know if this sounds exciting to you too.
Regards,
{Your name}
9. Contacting Industry Experts
Hey {Prospect},
I recently came across your profile on {podcast/video/social media platform}. It was definitely great to learn that you were recognized by {organization}.
Congratulations once again!
I am {your name}, the {designation} at {your company name}. We are launching {product/service} on New year’s eve, and we would love to hear your valuable feedback before we do that.
Let us know if that sounds interesting to you.
Regards,
{Your name}
10. Enquiring About A Service
Hey {Prospect},
Quick question: Is {process} a part of your {email/SMM} marketing?
If yes, is there any chance you might be interested in {so-and-so product} with {so-and-so features}?
You can take {so-and-so actions} with {product} from {various sources} without paying anything extra.
Here are some more features that you will not find combined in one product in the market.
- Feature 1
- Feature 2
- Feature 3
Sounds interesting?
Reply saying “interested,” and I will get back to you with more details.
Regards,
{Your name}
Final Thoughts
According to a study by the Rain Group, around 80% of buyers prefer sales emails over sales calls. So, more than ever, sales reps need to get prepared with cold emails because those are the big guns in the marketing world.
The easiest method to ace cold emailing is none other than using industry-proved templates.
