About Growth Strategies 101
Clarity for founders and teams building digital products in complex environments
How We Help
Growth Strategies 101 is a founder-led product practice. We work with teams who feel momentum slipping, decisions becoming noisy, or delivery losing focus — and bring clarity back to the system.
Product Strategy & Validation
We help teams surface hidden assumptions and risk early. You’ll gain clarity on what is truly worth building, what needs reframing, and what should be stopped before it drains momentum.
Product Launch & Go-To-Market
We bring structure to chaotic launches. From positioning to sequencing, we help teams align product, market, and messaging so releases are intentional, not hopeful.
Product Execution & Teams
We diagnose why capable teams struggle to ship. Then we redesign ways of working so delivery becomes predictable, focused, and aligned with outcomes.
Our Mission
We enable founders and teams to build, launch, and grow digital products with clarity, confidence, and measurable results. We bring proven frameworks, hands-on support, and practical insights to every stage of the product lifecycle.
Meet the Core Growth Team
Over 7 years helping purpose-driven brands grow with clarity and bold positioning.
Expert in low-code tools and custom automations that streamline online operations.
10+ years in strategic planning and performance-based business design.
Designs seamless client experiences that boost trust and conversions.
Meet the Founder – Sunny Peters
I come from humble beginnings, working in door-to-door sales, trades, factories, call centres, mailrooms, and data centres. Early exposure to a range of digital products sparked my interest in how technology can solve real problems and create impact.
This led me to supporting founders and small teams in structuring their digital product journeys, helping them gain clarity and make informed decisions. Over time, I progressed to leading digital product delivery teams in large organisations, where I learned what drives product success and what holds teams back.
I built Growth Strategies 101 from the ground up to bring the best product management frameworks into organisations and enable confident decision-making. Today, I also launch and manage my own digital applications that deliver value and change lives. Everyone has something valuable to bring to the digital marketplace, and the right approach brings it to life.
Sunny
📩 Email me