Digital marketing is a constantly changing industry. It has become so competitive that the only way to survive and reach a wide audience is by standing out.
You need to clearly differentiate yourself from your competitors if you’d like to create high-converting campaigns. That’s the reason why innovation and resourcefulness have become key requirements for most digital marketing jobs.
In partnership with Jooble experts, we’ve gathered the best tips and tricks for digital marketers. Let’s get started!
Top 10 Digital Marketing Tips & Tricks for Small Businesses
1. Focus on First-Hand Data
One of the biggest news in digital marketing recently was the cancellation of cookies. Safari and Firefox have already banned them, and Google is about to stop them. This is a result of growing privacy concerns all over the world.
For marketers, it means that third-party data will no longer be available. The solution is to rely on the information you’ve gathered first-hand. It has to include informed consent from customers, of course. But it can be used in many ways that are not allowed for third-party data.
It is time to collect information by:
- User behavior on an app or a website;
- Loyalty programs information;
- Product reviews and feedback;
- Surveys and questionnaires;
- Lead generating advertising;
- CRM.
This data will give valuable insight into the target audience, consumer behavior, and personal preferences.
2. Invest in Visual Marketing
Visual marketing continues to grow and dominate the internet. Video-centered platforms are on the rise, and customers prefer such content.
It means that incorporating video content should be one of the top priorities for strategies in 2022. It is more engaging, sharable, and drives more revenue.
3. Boost Your Email Game
According to HubSpot, 80% of marketers claim an increase in email engagement in the last year. Email strategies are still going strong and are even getting more recognition. It also offers the highest ROI, particularly for small businesses.
Creating an email list and upgrading your approach to newsletters, notifications, and offers is essential. Segment the list of emails according to audience groups and personalize the offers. Also, use holidays and special events for discounts or new releases.
4. Budget for Paid Advertising
SEO and content are great, but it is also a good idea to spend on digital ads. For instance, Facebook ads are great for the B2B sector.
A clever trick is to set up small campaigns on various social media to gain more data for further action. It helps find the target audience, see where it is, and re-target it with relevant offers.
5. Personalization and Customer Experience
These two remain crucial for customer retention. There are lots of products and brands out there. In many cases, it is a perfect way to stand out.
Invest in a better user experience, optimize the website, and make it mobile-friendly. Also, regular maintenance and upgrades help to keep the loading speed on top.
Personalize the content as much as possible. For instance, a company can:
- Show unique welcoming messages to returning customers;
- Reach an audience with dynamic marketing strategies;
- Diversify re-targeting practices based on user behavior. For instance, reach out to users that abandoned their cart with a particular deal;
- Segment the email list, do not do generalized send-outs;
- Add specific images or product links to an email based on the user’s history.
There are plenty of opportunities here. Just be sure to authentically connect with the audience.
6. Do Not Rely on One Platform
Last year the crush of Facebook illustrated why a business should not rely only on one platform. It is as vital as ever to have at least a couple of communication channels. Specifically, do not get dependent on social media.
Social media platforms are significant in terms of reach and original content. But who knows, they may go out of fashion and become unpredictable in performance and data security. Drive your audience to the brand’s website, YouTube channel, or podcast.
7. Repurpose Existing Content
It is hard to constantly pump out high-quality and engaging content. Luckily, an evergreen piece can be a driving force for as long as you want to.
Make sure to take advantage of the content that is already doing great. For example:
- Update and repurpose old blogs;
- Advertise them on other platforms to direct the followers;
- Use insights for the future content (what worked and why it worked);
- Incorporate new keywords, change dead links, and optimize to new formatting standards;
- Repurpose it in a video form or as an infographic.
Or a series of helpful posts can be compiled in an e-book. You can offer it for free for an email, for instance.
8. Target Local Market
Going global is excellent, but local marketing always shows better results. People often look for shops nearby or solutions designed with their particular needs in mind. It includes using Local Service Ads as well. They usually pop up on top of Google results and drive significant traffic. And you pay not for clicks but for relevant leads, which is great.
9. Tap into Social Commerce
It is already gaining decent traction, so it is worth paying attention to. Selling your products or services directly via social media is incredibly convenient for users. People can make purchases without leaving their favorite app. And the fewer steps it takes to buy something, the better it is.
Aside from direct sales, don’t forget about the impact of customer ratings, reviews, forums and communities, advertising, and social media optimization on modern business.
10. Nurture Authenticity
Today people are not only choosing products. They are deciding who they want to support. Customers are looking for brands with the same values, agendas, and messages. For instance, some groups are more interested in cruelty-free products. Others want to support brands that acknowledge and fight specific social issues.
Whatever strategy you take, make sure it is authentic to the brand identity. People are aware that companies try to sell their products. That’s why they often respond negatively to a sales post.
Create original authentic content to connect with the audience – podcasts, videos, streams, etc.
Bottom Line
Successful digital marketing campaigns should focus on personalization, customer experience, and diversified channels of reach. Some new trends need to be acknowledged, like first-hand data. However, some existing trends stay relevant, such as evergreen content, authenticity, and local marketing.
Combining different techniques and tools is essential and establishing a meaningful connection with your target audience.
