ClickFunnels and Leadpages are industry-leading tools that can help you build outstanding sales funnels and landing pages. Both platforms are currently being used by thousands of businesses globally – a testament to their effectiveness.
This ClickFunnels vs Leadpages comparison will dissect each platform’s key features. And by the end, you should be able to tell which would be a better fit for your company.
Before getting started, it is important that you have a clear understanding of the distinction between a sales funnel and a landing page. ClickFunnels specializes in sales funnels whereas Leadpage specializes in landing pages.
What you’ll learn in this article:
What is a sales funnel?
A funnel is a set of pages that guides visitors toward a certain marketing objective. That could be subscribing to an email list, signing up for a free trial, or purchasing a product.
Here are some examples of commonly used sales funnels:
- Lead nurturing funnel
- Lead converting funnel
- Upselling funnel
A sales funnel is simply a collection of conversion-optimized pages that guide your visitors through your purchase journey. The starting point is usually where the visitor gets educated about your product, and the end is usually the checkout where they can conveniently make payments. You could also have additional funnel pages to upsell other products once the checkout stage is complete.
What is a Landing Page?
As the name suggests, a landing page is the first page visitors land on a website. That could be your home page, sales page, product page, blog post, “about us” page, etc.
Unlike a sales funnel, which is a series of pages leading up to a certain conversion goal, a landing page is just a singular web page with your call to action. For instance, you might be looking to collect leads through the page, provide information about your product, or get the visitor to subscribe to an email list.
ClickFunnels vs Leadpages Comparison
ClickFunnels Overview
ClickFunnels is an all-in-one marketing tool that can be used to build sales funnels, landing pages, checkout pages, e-commerce stores, membership sites, etc. The company was launched in 2014 by the notorious marketing guru Russell Brunson.
ClickFunnels is such a versatile tool you don’t really need to have any other marketing tools alongside it. Besides its renowned funnel-building capabilities, it also excels in marketing automation, lead generation, affiliate marketing, and so much more.
ClickFunnels comes with an in-built page builder to help you design and publish your pages without having to write a single line of code. You’d be surprised how easy it is to use given how feature-packed it is.
Although it is a do-it-all sort of tool, what it really specializes in is sales funnels. You can build almost any type of funnel on the platform, including conversion funnels, follow-up funnels, webinar funnels, membership funnels, opt-in funnels, etc.
Summary of ClickFunnels’ features:
- Powerful drag-and-drop builder
- Massive library of templates
- WYSIWYG Editor
- Email autoresponder
- Built-in marketing automation tools
- A/B split testing
- Conversion tracking
- Dozens of integrations
- Supports affiliate marketing
Leadpages Overview
Leadpages is a specialized landing page software that lets you create landing pages, sales pages, pop-ups, alert bars, among other things. The company was launched in 2010 by Clay Collins. Its headquarters is in Minneapolis, Minnesota. Click here to read our full review.
Leadpages’ drag-and-drop editor as well as its hundreds of landing page templates make it extremely easy to build landing pages in just a few minutes. You don’t need to have any prior coding knowledge to create excellent landing pages. While ClickFunnels specializes in sales funnels, Leadpages’ specialty is landing pages.
Summary of Leadpages’ features:
- Drag-and-drop builder
- Over 150 mobile friendly landing page templates
- A/B testing
- Popups and alert bars
- Leadboxes (a tool that lets you capture leads via 2 step opt-in forms)
- Leadmeter (a tool that gives you a live rating of how optimized your current pages are)
- Leadpages Checkout (a tool that lets you sell products and accept payments from any page)
- Dozens of integrations
- Works seamlessly with WordPress
- You can add special offer countdown timers to your pages
Difference between ClickFunnels and Leadpages
- ClickFunnels is an all-in-one solution that can be used for a variety of marketing purposes. Even though it is mostly known as a sales funnel builder, it can also be used to create landing pages and even entire websites. It is significantly more expensive than Leadpages, with plans starting at $97 per month
- Leadpages is a dedicated landing page software. Even though it can be used for a variety of other purposes, what it really excels at is building conversion-optimized landing pages. It’s not a multipurpose marketing tool like ClickFunnels is. Its plans start from $49 per month, making it nearly 50% cheaper than ClickFunnels
Main features
ClickFunnels and Leadpages have lots of similarities as well as features that are unique to each platform. Let’s have a look at some of them.
ClickFunnels features
Drag-and-drop builder
ClickFunnels’ page builder is one of the easiest to use in the market. You can select any element from its selection of widgets and simply drag it into any position on your page. Whenever you click on the element, its customization options will pop up, allowing you to edit it however you’d like.
With just a few clicks, you can easily add text, images, video, CTA buttons, countdown clocks, and so much more to your web pages. The WYSIWYG editor gives you real-time preview of your pages as you’re building them. You can also arrange pages in your funnel by dragging and dropping them into position.
Create entire websites
With ClickFunnels, you’re not limited to building sales funnels and landing pages. You can also build entire websites with ease, including e-commerce sites, membership sites, and many others.
Email autoresponder
You can set up a series of email autoresponders to warm your leads.
Email list segmentation
This is a great tool for sending targeted emails to different groups of people. You can segment your list based on demographics, behavior or even the stage they are at on the sales funnel. Email segmentation can increase your conversion rate dramatically.
A/B testing
ClickFunnels allows you to easily perform A/B split tests on multiple landing pages and funnels to see which ones have the best conversion rate.
Analytics reports
ClickFunnels’ reports allow you to see all your key performance metrics and track the conversions generated by your funnels.
Start an affiliate program
The ClickFunnels Backpack program allows you to create an affiliate program to empower other people to promote your products and earn a commission from every sale they generate.
Actionetics
Actionetics is a marketing automation program that allows you to send emails and SMSs to your leads directly from your dashboard.
Automatically deliver lead magnets
You can automate the delivery of your leads magnets (e.g. e-books). A lead magnet is a free item that’s offered in exchange for a visitor’s contacts.
ClickFunnels marketplace
The marketplace gives you access to hundreds of professionally designed funnel templates.
No need to get a third-party host
ClickFunnels hosts all pages and funnels so you won’t have to get a third-party web host.
Integrates with WordPress
The ClickFunnels plugin allows you to display your pages directly on your WordPress site.
Share funnels
Share funnels allow you to duplicate and share your funnels, or use other people’s high-converting funnels on your Clickfunnels account.
Leadpages features
Drag and drop builder
Creating landing pages on Leadpages is very easy thanks to the drag-and-drop editor. You can use it to build your pages from scratch by simply dragging the various elements into place, or to edit any of the templates.
Pre-built landing pages
Leadpages comes with a huge library of professionally designed templates that you can select from so you don’t need to start building your landing pages from scratch.
The combination of templates and a powerful drag-and-drop editor is one of the reasons Leadpages is such a powerful tool.
Popups and alert bars
The popup builder allows you to create custom popups that you can add to your pages to collect leads or promote a product. And with alert bars, you can display your marketing message to visitors site-wide in a less intrusive way. Alert bars are usually positioned at the top of the page.
A/B testing
Leadpages split testing tool allows you to perform A/B tests on your landing pages to determine which versions are the most effective for your conversion goals.
Lead notifications
This tool collects your visitor’s contact information and then sends it directly to your inbox for follow-up. You can automate the process by integrating an email service provider.
LeadDigits
LeadDigits is an SMS service that makes it easier to enroll people to your list. All you need to do is send them a message, they respond with their email address, and that’s it. They automatically get subscribed to your email list. It’s a particularly useful tool if you’re a presenter and you want your audience to subscribe to your list.
Integrations
ClickFunnels
Since ClickFunnels is an all-in-one platform, it doesn’t rely as heavily on third-party Integrations. Most of its features are inbuilt. But in case you want to work with other tools you’re already using, it offers lots of options, including the following:
- Payment processors: PayPal, Stripe, Apple/Android Pay, Authorize.net, EasyPayDirect, etc.
- Email marketing services: MailChimp, Drip, MadMimi, GetResponse, Ontraport, etc.
- Membership platforms: Kajabi, Thinkific, MemberMouse, OptimizeMember, etc.
- Fulfillment Services: ShipStation (other integrations available through Zapier)
- Webinar platforms: Kajabi (other integrations available through Zapier)
Leadpages
Leadpages is more reliant on third-party integrations, particularly for marketing automation. The platform offers over 40 integrations, including the following:
- Analytics: Google Analytics, Google Tag Manager, Hotjar, etc.
- CRM: amoCRM, Contactually, LionDesk, Pardot, PipeDrive, etc.
- Digital advertising: Bing Ads, Google Ads, Facebook Ads, Instagram Ads, Taboola, etc.
- Ecommerce: SendOwl, Shopify
- Marketing automation: Autopilot, E-goi, Hubspot, Intercom, Leadsbridge, Marketo, etc.
- Payment processors: Gumroad, Paypal, Stripe
Leadpages also supports Zapier, meaning you can connect to more apps that are not natively supported on the platform.
ClickFunnels Pros and Cons
ClickFunnels is an incredibly comprehensive marketing platform, even though it’s mostly known only for its funnel-building capabilities. Below are some of its most notable pros and cons.
Pros:
- Multipurpose tool that allows you do to build all sorts of pages, sell products, and market your business all from a single interface
- ClickFunnels is surprisingly easy to use given its wide range of features
- Comes with a drag-and-drop builder
- Has a marketplace where you can buy funnel templates
- Has an email autoresponder feature. You can easily create an email sequence and engage with your leads without having to use a third-party email software
- You can create an affiliate program
- Has built-in A/B testing tools
- ClickFunnels integrates seamlessly with WordPress via a free plugin
Cons:
- Since ClickFunnels is a do-it-all tool, it is not exceptionally good at one thing – well, besides building sales funnels. For example, its landing page builder is not as good as the ones you’d find on a dedicated platform such as Leadpages
- Its plans are quite expensive
- The cheaper plan has many limitations. For example, you can only have 20,000 monthly visitors and you cannot build unlimited pages
Overall
ClickFunnels is a great software if you don’t want to work with many other apps. Through a single dashboard, you can do most of your marketing tasks. Its high price point can be justified by the fact that you just won’t be spending money on other tools. It’s also relatively easy to use. Once you get comfortable with it, chances are you’ll keep using it for a long time.
Leadpages Pros and Cons
Leadpages completely dominates one specific area: building landing pages. The software comes with a number of tools to help you design and build pages that will convert. Below are some of its most notable pros and cons.
Pros:
- Leadpages is one of the best landing page builders. ClickFunnels doesn’t even come close in this area
- Very easy to use thanks to its drag-and-drop editor
- Comes with a variety of professionally designed page templates
- Leadpages landing pages are mobile responsive by default
- You can easily add popups and alert bars to your pages
- Leadpages has an HTML editor for people who would like to add their own lines of code to customize their pages even further
- Leadpages is one of the most affordable landing page tools
- Leadpages has tons of third-party integrations, including email autoresponders and marketing automation tools
- Has a built-in A/B testing tool
- Unlimited traffic on all the plans
Cons:
- Its templates are overused by so many sites on the internet
- Unlike other landing page builders such as Instapage, you can’t make page edits that are only visible on a certain device (e.g. mobile)
- If you’re looking to build sales funnels then this is just not the tool to use
- Poor customer support
Overall
Leadpages has many tools to help you build high-converting landing pages. It’s a lot cheaper than most other landing page builders, therefore its shortcomings can be forgiven.
Pricing
ClickFunnels
ClickFunnels has a 14-day free trial so you can get a taste of the platform before deciding whether it’s worth it. Once the trial period elapses, you can upgrade to any of the following premium plans:
The ClickFunnels plan costs $97 a month and allows you to create up to 20 funnels and 100 pages with a monthly visitor limit of 20,000. You can add unlimited contacts and up to three custom domains.
The plan also includes features like A/B split testing, email integrations, and template funnels for membership websites and webinars. You can also accept credit card payments from your funnel using the ClickFunnels payment processor for a 2.9 percent fee.
The Platinum plan costs $297 a month and includes all the features in the starter plan, as well as access to Actionetics and Backpack. Actionetics is ClickFunnels’ marketing automation program and Backpack is the affiliate program. This plan is great for businesses that are looking to scale fast.
Leadpages
Leadpages also has a 14-day free trial so you can try it out risk-free. Once the trial period ends, you can upgrade to the following plans:
The Standard plan is suitable for small businesses and freelancers who only need a single website. It costs just $49/month, or $37/month if you choose to pay annually
The Pro plan is suitable for growing businesses. It allows you to connect up to three websites. The plan costs $99/month, or $74/month if you choose to pay annually.
Final verdict: Which one is better, ClickFunnels or Leadpages?
ClickFunnels and Leadpages are both fantastic tools. But which one is better… you may ask.
Well, the truth is that it totally depends on what your objectives are. ClickFunnels is an all-in-one marketing software that allows you to build sales pages, funnels, websites, etc. And while it can do so many things, what it really specializes in is building sales funnels.
Leadpages on the other hand is not as powerful as ClickFunnels, however what it specializes in is landing pages. Now the question is, what exactly are you trying to accomplish with the help of such software?
If you don’t want to work with many other marketing tools. You want to have the option of building any type of pages from a single dashboard. ClickFunnels also takes care of all your marketing as it comes with an inbuilt email autoresponder as well as an entire marketing automation program (available on the Platinum plan).
With plans starting at $97 per month, ClickFunnels is most suitable for growing businesses that are mostly interested in convenience.
If all you want to do is to create landing pages and you don’t mind working with other tools such as email autoresponders. Leadpage is most suitable for small businesses and freelancers who don’t need all the features ClickFunnels offers. It’s also more affordable, with plans starting at $49 per month.
