ClickFunnels vs SamCart: The Ultimate Showdown
Sales funnels and shopping carts are among the most important elements for an e-commerce business. They are essentially what takes the customer through the purchase process and then enable them conveniently check out from a single page.
But having said that, a staggering number of online shoppers abandon their carts before completing the transaction. That could be attributed to many factors, including complicated checkout processes and the unavailability of their preferred payment methods.
If you want to be successful in your e-commerce venture, it is important that you equip your store with intuitive checkout pages that counteract shopping cart abandonment.
Clickfunnels and SamCart are two of the best sales funnels and online shopping carts specifically designed to reduce cart abandonment and increase sales. But which is the better option?
In this Clickfunnels vs SamCart comparison, we shall look into both of them and decide which is better suited for your e-commerce store.
What you’ll learn:
ClickFunnels vs SamCart Comparison
What is ClickFunnels
Launched in 2014, ClickFunnels has rapidly grown to become one of the most popular e-commerce platforms in the world.
It is essentially a platform that enables you to build professional websites, e-commerce stores, and high-converting sales funnels without the need to hire developers.
ClickFunnels eliminates the need to deal with numerous moving parts, such as designing separate shopping cart pages, generating an email autoresponder series, setting up a merchant account, and integrating third-party sales and marketing programs.
With ClickFunnels’ easy-to-use interface, you can create your entire sales funnel from start to finish in minutes – complete with industry-leading sales funnels and shopping checkout carts.
The following are some of ClickFunnels’ features:
- All-in-one solution: ClickFunnels is the ideal solution for marketers and entrepreneurs looking for an easy way to create profitable sales funnels without having to know how to code or hiring a developer.
- Email marketing: Actionetics is one of ClickFunnels’ marketing automation tools that allows you to manage your email list and send emails to your contacts. ClickFunnels also has numerous integrations if you’d like to use a separate email marketing software
- Backpack Affiliate Program: ClickFunnels’ affiliate management program enables you to easily manage your company’s affiliates.
What is SamCart
SamCart is a shopping cart software that makes it easier for online businesses to accept orders through conversion optimized checkout pages. The platform, which was founded in 2014, now runs over 17,000 businesses around the world, with over 9.7 million products sold. You can read our full SamCart review.
SamCart’s extensive array of capabilities and ease-of-use, as well as its affordable price, are some of the reasons for its continued appeal.
The following are some of SamCart’s features:
- Multiple payment options: Unlike many other shopping cart platforms, SamCart supports Google Pay, Apple Pay, and Microsoft Wallet, in addition to several other payment options
- Sell physical and digital products: You can sell both physical and digital products
- Comprehensive training program: SamCart has a training library and knowledge base with extensive information on how to get the most out of the platform
SamCart’s user interface is quite easy to use. All the functions are nicely organized and accessible through a drop-down menu.
The interface, as you can see in the image above, makes it easy for anyone to get started, even if they have no prior experience.
Difference between ClickFunnels and Samcart
While both may be viable solutions for your business, it’s crucial to understand how they differ and where each thrives. That will help you in making an informed decision regarding which platform is most suitable for your company.
Pricing
- ClickFunnels: ClickFunnels’ plans range from $97 – $2,497 per month
- SamCart: SamCart’s plans range from $49 and $399
Scaling Capability
- ClickFunnels: While the standard plan has limited features, the Platinum Plan enables you to create virtually unlimited pages, funnels, has 9 payment gateways, and is great for a rapidly growing business. You can unlock all of ClickFunnels’ marketing automation features with this plan
- SamCart: Samcart’s Scale package lets you create unlimited products and pages, and has a 0% processing fee, custom CRM and API integrations, virtual onboarding seminars, and much more
Checkout Page Design
- ClickFunnels: Since ClickFunnels isn’t a dedicated shopping cart platform, its shopping cart and checkout pages are quite basic and aren’t as advanced as SamCart’s
- SamCart: SamCart is a dedicated checkout platform that includes cart abandonment and management, as well as a more advanced checkout page designs.
Payment Integrations
- ClickFunnels: Through third-party integrations, ClickFunnels can connect to up to 27 payment gateways, including Stripe, Paypal, Clickbank, JVZoo, WarriorPlus, and so many others
- SamCart: A variety of payment channels available on SamCart, including credit/debit card, Paypal, and even mobile payments such as Apple Pay and Google Pay
Memberships
- ClickFunnels: You can create successful membership funnels directly from your ClickFunnels dashboard
- SamCart: You can integrate your SamCart account with some of the most advanced membership platforms, including OptimizePress and MemberMouse
Email Marketing
- ClickFunnels: ClickFunnels has built-in email marketing automation tools as well as an autoresponder, making sending follow-up sequences a breeze
- SamCart: Email marketing on SamCart is done through third-party integrations
There are a couple more notable distinctions between the two platforms. ClickFunnels, for example, includes A/B split testing in its basic plan, whereas SamCart does not.
The sales funnel builder is another distinction. While ClickFunnels focuses on optimizing pages and generating high-converting sales funnels, SamCart is a checkout page software that helps e-commerce businesses accept orders.
In other words, SamCart is most useful only for e-commerce stores, whereas ClickFunnels can be used to create a variety of online businesses, making it a more versatile tool for anyone wishing to sell products or services online.
How ClickFunnels and SamCart Work
Listing Products
The way products are displayed in your store can have a massive impact on the sales outcomes you achieve. You want software that allows you to create attractive landing pages and list products with ease. Here’s a breakdown of how the product listing process works on each platform.
ClickFunnels
Listing products on ClickFunnels is straightforward. You’ll first have to create a product in the order form, and then add payment method.
Once that’s done, go to “Product Details” to name your product, set a price, and use other features like the bump feature, quantity limitations, and so on.
SamCart
SamCart is an excellent platform for selling and delivering digital goods. To add products, simply login to your account and click “New Products” on your dashboard, and then fill in the blanks with the necessary information, including the product’s name, price, and description.
After that, you can also add images, choose the method of payment you want to use (such as one-off payment, recurring weekly, recurring monthly, etc.) You can also create coupons and discounts.
SamCart provides a wide range of e-commerce tools to help you do more than just list your products. For example, you can integrate a CRM, create monthly subscriptions, offer refunds, etc.
WINNER: ClickFunnels
Although adding products on SamCart is an easy process, ClickFunnels has a better dashboard that allows you to do much more.
Creating Customized Pages
When it comes to creating and customizing pages, the easier the process, the better. The last thing you want to do is waste hours trying to figure out how the page builder’s various elements work.
Let’s examine what each platform has to offer and determine which one makes it easier to create high-quality pages.
ClickFunnels
When compared to SamCart, ClickFunnels offers a lot more customization options. It has no distracting sidebars, and the page builder is equally as user-friendly as SamCart’s.
The features are organized logically to save you time searching for the elements you require. There’s also drag-and-drop capabilities, which makes it easy to build a website even if it’s your first time.
To create a new page, you’ll first have to create a new funnel (or select an existing one from your account).
Once you have your funnel in place, you can then choose a page template and edit it however you like. It’s a really straightforward process.
You can also save the page as a template so you don’t have to create a new page from scratch every time.
ClickFunnels has a short learning curve, and once you’ve gotten that down, you’ll find that building upsell pages, order pages, landing pages, and other type of pages a lot easier and faster than with SamCart. And after you’ve constructed your pages, you can run A/B split tests to see which one performs the best.
SamCart
SamCart’s checkout page templates are a lot more sophisticated than ClickFunnels’. You can also add features such as order bumps and one-click checkouts, just as you can on ClickFunnels.
Given that SamCart is primarily designed for building shopping carts and checkout pages, it is not the best platform for building an entire website or e-commerce pages.
But if you choose to do so, you can either create your pages from scratch or use one of the many built-in templates and simply customize them to your liking.
The image above displays the platform’s easy-to-use page editor. The right side of the page has various tools to can use when building your page.
The “content” tab contains different elements and widgets, including headlines, text, photos, dividers, videos, icons, and buttons. You can easily drag and drop the elements onto the page and arrange them however you want.
The “collections” tab has various block features for the header area, featured area, call to action, and guarantees.
You can change the fonts, page style, and checkout form on the settings tab. It’s also where you’ll see all of your previously saved templates.
SamCart’s massive choice of multistep forms, full-width forms, and pop-up templates help it stand out from ClickFunnels.
You can select a template that requires minimal change based on your requirements. The one-page funnel, for example, directs visitors to a specially designed page that highlights the product’s qualities and benefits to help persuade them to buy it.
It also features a built-in checkout just underneath it, which helps to minimize customer loss (such as when they navigate across to a different checkout page).
This straightforward one-page funnel eliminates the need for lengthy, complicated sales and checkout pages that frequently fail to convert.
WINNER: ClickFunnels
ClickFunnels is definitely the victor here, thanks to its robust page builder, which comes with a slew of tools, including A/B testing, that are included with all paid plans.
A/B tests are also available on SamCart, however only on the most expensive plan, which costs $199 per month. SamCart also lacks many of the marketing automation tools found on ClickFunnels.
ClickFunnels allows you a lot of flexibility when it comes to the design of your pages. You can easily customize your sales funnel’s fonts, colors, photos, and other elements to make it exactly way you want it to.
Creating Sales Funnels
A funnel is the sales process you take your potential customers – starting from the moment they learn about your business, to the point where they decide whether or not to buy your products. Having the right sales funnel software can help you accomplish many things, including:
- Effectively Promote your products
- Create a mailing list
- Obtain membership registrations
- Attract webinar attendees
Businesses that don’t have a sales funnel are missing out on a great opportunity to substantially increase their sales. Both ClickFunnels and SamCart allow you to create high quality sales funnels.
ClickFunnels
The funnel-building software (and process) deployed by ClickFunnels is far more advanced than SamCart’s. It is what the company specializes in, just as SamCart specializes in building checkout carts.
You can create a variety of funnels on ClickFunnels, including:
- Conversion funnels
- Follow-up funnels
- Webinar funnels
- Membership funnels
- Opt-in Funnels
- Launch Funnels
- Tripwire Funnels
Launch funnels are used to promote new products or services and generate a lot of discussion surrounding them. Tripwire funnels are used to grab attention by selling products or services at an unusually low price, often at a loss.
You can choose any funnel you like from ClickFunnels’ huge library of funnel templates. It can be a simple two-page funnel that collects email addresses and then displays a “thank you” page. It can also be as complicated as a full-fledged membership site funnel that entices customers to sign up for your offer so that you can make recurring revenue.
A sales page funnel is the most common type of funnel, where you introduce your product or service and then sell it to customers through a sequence of upsells and downsells.
SamCart
SamCart is fundamentally NOT a sales funnel software, but a platform for building shopping carts and mobile-friendly checkout pages. Although you can build funnels on it, they are not going to be as advanced as they would be on ClickFunnels.
If you’re looking for a powerful sales funnel platform, it would make no sense to choose SamCart over Clickfunnels.
WINNER: ClickFunnels
ClickFunnels is clearly the winner here, as the platform provides dedicated software for creating a variety of effective funnels. It has pre-built funnel templates that you can choose from, making it even easier to get up and going with a tried-and-true funnel template.
You can test out the sales processes on each sales funnel to see which one is more likely to help increase sales and decrease shopping cart abandonment. SamCart only has basic funnel features.
Additional Features
To help you maximize your revenue, both ClickFunnels and SamCart have features like one-click checkout, bump offers, upsells, and downsells.
Neither platform, however, has behavioral adaptive marketing or dynamic OTOs. These are capabilities that platforms like Kartra provide, and they enable you to sell products to customers based on previous purchases or website behavior.
ClickFunnels
ClickFunnels has numerous features, including one-click checkouts, bump offers, upsells, and downsells. The platform also offers a tool called “Actionetics” that can be used for email automation and to develop follow-up funnels.
Actionetics is a sequence builder that allows you to send follow-up emails to your clients, as well as tag and organize your email list to make segmenting easier.
If you would like to send broadcast emails, you can do so using any of the dozens of email marketing integrations available on ClickFunnels.
SamCart
Because SamCart is a dedicated checkout page software, it’s no surprise that it includes features like one-click upsells, abandoned cart mitigation, coupons, post-purchase upsells, and more.
Although SamCart lacks built-in email marketing functionality, you can use third-party integrations like Aweber, Mailchimp, ConvertKit, and others to send emails and follow-up sequences to clients.
WINNER: ClickFunnels
SamCart shines only in the shopping cart and checkout department. It includes all the tools you would need to boost your income per sale and customer lifetime value. ClickFunnels, on the other hand, wins overall since it includes distinct email marketing tools.
However, it’s worth noting that the advanced email marketing tools are only available as part of the $297/month subscription. Even if you’re on a cheaper subscription, you can still connect to dozens of popular autoresponders.
Affiliate Management
If you intend to use affiliates as part of your sales and marketing strategy, then you should choose a platform that has an affiliate management system in place. Fortunately, both ClickFunnels and SamCart have such a system. Let’s see how they compare to one another.
ClickFunnels
ClickFunnels has a Backpack tool that enables you to create an affiliate program. Unfortunately, this option is only available on the $297 per month Platinum Plan.
The affiliate management function on ClickFunnels uses sticky cookies that recognize and monitor clients who have previously completed a sale through that affiliate link. This allows your affiliates to earn recurring commissions for repeated sales from the same customers.
SamCart doesn’t have such a feature, and it’s one of the key reasons why you might want to favor ClickFunnels’ affiliate management software. You can also accomplish a lot more on ClickFunnels, including:
- Create affiliate programs with two tiers
- Manage payments for a single affiliate center
- Hold affiliate contests
SamCart
SamCart’s affiliate management system is very beginner-friendly. For each product you have in your store, you can easily enable or disable affiliates right from the dashboard. You can also view a breakdown of all essential affiliate data such as the revenue generated.
SamCart’s affiliate management function is only available with the most expensive $199/month plan. If your firm relies on affiliate sales though, then this is a feature worth investing in.
You get access to the affiliate center with the premium subscription, which allows you to recruit an army of affiliates to sell your products and services for you. This is a low-cost approach to generate a lot of sales, especially if you pay your affiliates well. The more affiliate you have promoting your business, the more brand awareness and sales you’re likely to generate.
WINNER: ClickFunnels
ClickFunnels has a more comprehensive affiliate management system. Although the feature is only available with the platinum plan, which costs $297 per month, it may be well worth it if affiliates account for the majority of your income.
Integrations
Integrations are one of the most important things to consider when deciding which software is best for your company. You should always choose a platform that allows you to seamlessly work with other marketing apps and tools you’re already using.
Fortunately, both SamCart and ClickFunnels include Zapier integration, which allows you to connect to all of your favorite services and apps that aren’t natively supported.
ClickFunnels
ClickFunnels integrates with many third-party services, including:
- Payment merchants: PayPal, Stripe, Apple/Android Pay, Authorize.net, and EasyPayDirect can be added to your checkout pages
- Email marketing services: MailChimp, Drip, MadMimi, GetResponse, and Ontraport
- Membership platforms: Kajabi, Thinkific, MemberMouse, and OptimizeMember
- Fulfillment Services: ShipStation (other integrations available through Zapier)
- Webinar Platforms: Kajabi (other integrations available through Zapier)
ClickFunnels also integrates with Shopify, Clickbank, and a slew of other payment processors, automation platforms, and autoresponders. You can also use ClickFunnels in conjunction with WordPress to create a seamless online business.
SamCart
The following are examples of SamCart integrations:
- Payment merchants: PayPal, Stripe, and Braintree can be added to your checkout pages
- Email marketing services: MailChimp, Drip, iContact, MaroPost, Hubspot, and Ontraport
- Membership platforms: Thinkific, MemberMouse, OptimizeMember, and Kajabi
- Fulfillment Services: ShipStation (other integrations available through Zapier)
- Webinar Platforms: Kajabi (other integrations available through Zapier)
SamCart also has a “sandbox mode” that you can use to test whether everything is working properly before publishing your products. You can also do test payments through Stripe (which do not appear in your statistics).
WINNER: ClickFunnels
ClickFunnels is the victor in this category due to the sheer quantity of integrations available.
Reporting
As a marketer, you know how important it is to have an e-commerce platform with robust reporting tools so that you can track, analyze, and optimize your sales data. Let’s take a look at how these two platforms stack up in this regard.
ClickFunnels
ClickFunnels provides easy-to-understand analytics information. You get detailed information on a range of variables, including orders, conversion rates, page views, opt-ins, etc.
Another useful reporting feature ClickFunnels has is that once your sales funnels are online, you can track their performance in real-time. For example, you’ll be able to see:
- Your website traffic
- How many people became customers after visiting your funnel pages
- What percentage of people signed up to your email list
You can also fine-tune your headlines, sales copy, graphics, and calls to action using ClickFunnels’ built-in A/B testing capability to improve the results of your marketing campaigns.
SamCart
Reports are not available on SamCart’s basic package. However, once you upgrade to a higher tier plan, you’ll have access to all of the data you need to track your conversions and sales. The reports include product details, date, subscription, traffic, and upsell funnels.
Exporting reports is simple and quick, and you can choose between CSV files or more detailed sales reports. The following reports are available on SamCart’s “Grow” and “Scale” plans:
- Subscription Report: Find out how well your subscriptions are performing
- Charges Report: This report is found in the “Activity” drop-down menu and allows you to keep track of all your charges, where they came from, and when they’re due to be collected
- Traffic Report: You can use the traffic report to figure out where your sales came from. It displays a referrer’s table as well as a UTM table, which allows you to track any UTM codes that your checkout pages collect
WINNER: SamCart
While ClickFunnels provides more detailed information, SamCart’s reporting dashboard is easier to grasp, making it a better choice for novices.
ClickFunnels, on the other hand, may appeal to more experienced marketers due to its advanced reporting and analytics tools. The only downside to SamCart’s reports is that they’re only available on the more expensive plans.
Pricing
Before deciding which platform would be the most appropriate for your business, it’s important to take a look at prices and the various plans available.
ClickFunnels
ClickFunnels’ has the following plans:
- ClickFunnels ($97/month): This is ClickFunnels’ entry-level subscription, which comes with everything you’ll need to create and distribute up to 100 pages and 20 sales funnels. Three domains and three payment gateways are included in this plan.
- ClickFunnels Platinum ($297/month): This subscription, which was previously known as the Etison Suite, includes infinite funnels and pages, nine payment methods, and nine domains. You also get priority chat assistance and can create an unlimited number of follow-up funnels.
- Two Comma Club ($2,497/month): This plan is for companies that wish to sell in large quantities. It includes a limitless number of funnels and pages, as well as 27 payment gateways and 27 domains. It also comes with priority assistance via chat and phone, as well as hours of extra training to help you increase your sales.
ClickFunnels has a 14-day free trial, but you’ll be required to enter your credit card information in order to use it.
SamCart
SamCart’s prices start from $49 a month, and there are several tiers to choose from:
- Launch ($49/month): This plan is ideal for starting a business. You can showcase your products on a single-page website
- Grow ($99/month): This is SamCart’s most popular plan, allowing you to convert more visitors into customers and boost the value of each transaction with bump orders and post-purchase upsells
- Scale ($199/month): The Scale package includes everything your online business needs to grow. It also has A/B testing, cart abandonment, and an affiliate center integrated in it
SamCart also has a 14-day free trial to help you get a feel of the platform.
WINNER: SamCart
While both companies have 14-day free trials, SamCart is less expensive than ClickFunnels across the board. Although ClickFunnels has a lot more options for creating websites and funnels, if you already have one in place, then it can be an overkill.
Furthermore, having an all-in-one platform has inherent drawbacks, such as the inability to thrive in any one area. SamCart is able to deliver the greatest service in this area because it specializes in checkout pages.
Bottomline: ClickFunnels vs SamCart
I truly hope this review has helped you decide which platform is better suited for your business. You can always shoot us an email whenever you have any questions.
If you’re looking for a cost-effective all-in-one platform that includes all of the tools you need to sell products, services, and memberships all in one location, then choose ClickFunnels.
And if you already have a sales funnel in place (as well as an email marketing system), and are simply looking for a checkout page software to help you accept orders and reduce shopping cart abandonment, then choose SamCart.