A book enables word-of-mouth marketing better than any other medium. People talk about your book and its ideas to their friends and colleagues.
Use your author website, Facebook author page, and social media accounts to showcase your brand. People love to see who they are dealing with.
Create a Book Trailer
Book trailers are video teases that promote books and increase their readership. They are similar to film trailers and can be used across multiple platforms.
The key to a successful book trailer is revealing enough information to pique the audience’s interest. This can be achieved by taking a page from explainer videos, which provide a clear overview of complex topics without overwhelming the audience.
Another key ingredient in a successful book trailer is the use of music. High-quality music tracks can elevate the video and evoke emotions in the audience.
Create a Book Cover
A captivating book cover is the quickest way to grab reader attention and make them want to read your story. Look at other book covers in your genre for inspiration, and create a Pinterest board to save (or “pin”) your favorites.
Your cover should reflect your book’s dominant tone. A tear-jerker will have a softer image, while a thriller should use more dramatic colors and lines. Also, consider how your cover will appear at thumbnail size, as most browsing happens online, and books are often viewed as small images.
Create a Book Cover Design
The book covers need to communicate that the pages within are worth reading. They also need to stand out on the bookshelf.
When determining the cover design, look at competing titles in your genre. What do they have in common?
Please pay attention to the fonts used and their color palette. Choose fonts that convey the emotion you want to evoke—suspense, lust, intrigue, or innocence. Then use a visual hierarchy to ensure your title and author name are visible. Cluttered covers tend to turn away readers.
Create a Book Cover for Social Media
Establish a principal focus for the cover, one element that takes control of attention, space, and emphasis. Avoid loading it up with too many elements-photos, illustrations, maps, floating ticket stubs, etc.
Your designer will play around with the central concept you settle on to develop it in a few different ways. This is where you weigh what’s working and what isn’t.
Make sure your cover looks good in thumbnail size, as that’s how most readers will first see it. Try using a design tool in your book printing company to create book cover mockups that can be used for social media ads.
Create a Book Cover for Your Website
When a book cover is well designed, it can tell the reader what kind of story they will read. It should also be clear whether the book is fiction or nonfiction and whether it’s for an adult audience.
Look for inspiration online and keep exemplar covers in a file to reference them as you begin designing your own. Ideally, you’ll find a designer who understands your genre and the market for your book. Referrals from writer groups, Facebook communities, and friends can help you find designers at reasonable prices.
Create a Book Cover for Your Blog
When it comes to book cover designs, there are a lot of factors to take into account. It can be helpful to consult with designers familiar with your genre.
One option is to request referrals from fellow authors in your online or in-person writing groups or a trusted creative consultant. You can also find talented designers on crowdSPRING, where you can work with multiple designers simultaneously or in a 1-to-1 project.
Keep in mind that covers create an emotional reaction in readers. You want yours to be positive.
Create a Book Cover for Your Website
Books are the best way to do it, whether you want to increase visibility or cement your legacy. They can help you gain speaking invitations, establish authority and credibility, and generate new business opportunities.
Study cover designs in your genre by browsing titles on Apple Books and analyzing color palettes and imagery. Then, use these exemplar covers as inspiration for your design. Remember, though, that trends are fleeting. Remember that your book is unique and deserves a cover that reflects its personality.
Create a Book Cover for Your Blog
As you browse books and bookstores, pay special attention to the book covers. Observe their colors, shapes, and images to find inspiration for your cover design.
Your cover should showcase the main characters of your book and convey a sense of adventure. It should also incorporate visual cues that appeal to readers in your genre, such as a mountain peak or an ocean scene.
Include your title at the top of the spine, and your author name at the bottom. And don’t be afraid of white space—sometimes less is more!
Create a Book Cover for Your Website
Having a book in your arsenal is the best way to scale your brand, cement your authority, and attract speaking invitations. After all, everybody wants to hear from someone who literally “wrote the book” on something.
Look for cover inspiration like you do for your blog content: browse online galleries, like Reed’s y’s book covers gallery, and watch social media for familiar tropes. Also, remember that your book cover will appear on physical and digital storefronts, and it should work well in different sizes.
Create a Book Cover for Your Blog
While all books have a dominant tone (whether heartwarming, hilarious, or edge-of-your-seat suspenseful), they also tend to have certain visual elements. This is why a book cover designer will take the time to understand your book’s tone and incorporate imagery that captures it.
A good designer will play with different ideas to help you understand the right concept. They’ll also remember how the design will appear as a thumbnail on Amazon and other sites, where it can only be viewed at a small size.
