If you’re already selling on Amazon or any other e-commerce platform, you should do everything you can to maximize your online visibility. The more visible you are on the internet, the more likely you are to drive sales.
Using social media and content marketing are some of the best ways to achieve this. So whether you’re already an Amazon FBA seller who’s looking to explore your options, or you’re just getting started with e-commerce, here are some powerful tips on how you can use content marketing to boost your e-commerce sales.
10 E-commerce Content Marketing Tips
1. Establish a content strategy
You want to start by setting a goal for your content marketing strategy. The more specific your goals are, the better. For example, if your goal is to drive traffic to your website from Twitter, you should craft tweets that encourage people to click through and view your site.
Every business has a different goal. Some may want to increase their website visits while others may want more engagement on their social media posts. Establishing such goals early on is crucial when you’re making a content strategy since they will dictate how you segment your efforts.
But aside from these goals, it’s also essential to define your content’s target audience when establishing a content strategy. By knowing them, you can create pieces of valuable and relevant content that they want to read. If you’ve used different forms of content, make sure you’ll run a content audit in your content strategy to evaluate the performance of the content. By doing these, you can take advantage of it to maximize online sales.
2. Post links to relevant posts
Look for content that is likely to interest your audience and encourage them to learn more about you, and then share it with them through your website and social media.
You can also do some research to see what people are saying about your brand using tools such as Buzzsumo. If you find that another website has mentioned your name (or product), however hasn’t linked to you, you can reach out and ask them for a link. That not only helps drive referral traffic to your website but is great for SEO.
3. Build relationships through guest blogging
Guest blogging is another way to establish yourself as a thought leader within your niche. It would help if you showed that you’re an authority whenever someone reads something written by you on another website outside of yours.
When you become a contributor on other blogs, you’re not just showing that you know your stuff—you’re also establishing yourself as someone who cares about their industry or niche enough to share his knowledge with others. When this happens, you can establish yourself as an authority in the business industry you’re operating and build trust among your target audience, thereby improving your online sales.
4. Use visual content to connect with your audience
People are more likely to click on images rather than mere text-based posts, so make sure you post plenty of photos in your blog posts. You can use tools like Piktochart or Canva for this purpose. They allow you to create customized images for free!
There are no excuses for failing to include quality visuals in every piece you publish online. Be sure to ask if the platform allows embedded images, though, because some don’t. If it does, then you should go ahead and make this a part of your strategy.
5. Produce high-quality content that is relevant to your target audience
Once you know what your target audience wants, focus on providing top-quality content that will satisfy their needs. Do not just create posts for the sake of posting—make sure every blog has a purpose and is relevant to your niche.
By appealing to your readers’ interests, you’re more likely to get a good number of visitors who may eventually become customers! Don’t forget to use different keywords in your articles to make it easier for search engines like Google and Yahoo to find you when users search for related topics.
You can also target the keywords you’ve used for Amazon search engine optimization and use them for your blogs. This way, you are targeting the same keywords both for your listings and blog posts.
6. Optimize your content for the search engines
Remember that your main goal in creating posts is to get visitors to read them. However, you have to remember that a lot of these people don’t just come from your website alone but also through the search engines.
Make sure you’re optimizing every post for SEO by using appropriate keywords and including links to other related sites. It would be helpful if you’d include images or graphics with text-based content, too—not only will they make your post more interesting, they’ll also get people reading more. Also, make sure to use headings properly to help major search engines have a better understanding of the main topic of the article.
Optimizing content for search engines also means breaking lengthy posts into more manageable parts to improve readability. Try to utilize bullet points, lists, and subheadings. If you’re running a local business, it’s best to add geo-specific terms in your keywords to boost your local SEO. Lastly, get the most out of your link building efforts by adding internal links to your content, and linking to authoritative websites.
7. Promote your posts on social media
This goes hand in hand with engaging your audience on social media. If they like what you post, then chances are they’ll like your other content too. So you need to take advantage of this opportunity by promoting all your new content on the same channels posted first—social media, of course!
It only takes a few seconds to schedule posts using writing apps like Hootsuite and Buffer. This way, you’re assured that every new blog will be seen by your followers at least once.
8. Create evergreen content that can stand the test of time
You may have heard about “evergreen” posts before because people find them useful any day, month, or year. These posts tend to stay relevant even after a long time, so you can always go back to them anytime you want.
For instance, if your goal is to generate more sales from your e-commerce website, it would be helpful for you to write about the best products that people should spend their money on—no matter when they come across these lists! Include timeless and relevant information to current trends to make evergreen content worth sharing again and again.
9. Run email marketing campaigns
One of the best ways to generate more sales is by letting your customers know that you exist, and one way to secure your business’ long-term growth is through email marketing campaigns. By using an email marketing service like Aweber, for instance, you can send newsletters to people who have shown interest in your business—like visitors who’ve subscribed to receive promotional offers or previous buyers.
In addition, you may want to create multiple lists based on different criteria, such as location or frequency of purchases. Use these lists wisely by tailoring each campaign to be relevant and helpful to every person on the list.
10. Experiment with different marketing channels to find what works best for you.
This is one of the most important tips to keep in mind because you won’t know which types of marketing will help your business grow if you don’t try them out first.
You may want to start with paid ads and see how well they perform, then go on to social media and email campaigns. The idea here is that there’s no such thing as a one-size-fits-all approach to promoting an e-commerce site. Experiment all you can so you can figure out what works best for your brand!
However, it’s essential to know that each marketing channels have different metrics and other requirements, making it more challenging to gather and merge relevant data from various marketing platforms. This is where using Ad Operations or Ad Ops enters the picture.
Generally, Ad Ops refers to the process of managing and optimizing ads on various digital channels. It’s responsible for implementing campaigns, collecting insights, reporting marketing performance, and making effective decisions. In case you’re unfamiliar with how Ad Ops work, you can check out some reliable resource websites online to obtain more information. This way, you can position your business to multi-channel marketing success.
