Growth hacking is a term that was popularized by tech startups in Silicon Valley. It refers to the use of unorthodox marketing tactics to rapidly grow a business.
What are The 3 Growth Hack Objectives for Apps?
In order to embark on a growth hacking campaign for your mobile app, you need to decide on your primary objective. The three primary growth hacking objectives for apps are acquisition, retention, and expansion.
1. Acquisition objective
This growth hack involves attracting new customers by offering them a better deal than competitors. This could include offering discounts, coupons, rewards for inviting friends, etc.
2. Retention objective
This growth hack involves keeping your current customers happy and loyal by providing them with a great user experience.
One particularly effective growth hack for retention is to keep your users engaged by giving them new content or features regularly. This will keep them coming back for more and hopefully convert them into long-term users.
3. Expansion objective
This growth hack involves expanding your customer base. You can do that by creating contests or by offering free trials to attract new customers.
Another way to grow your customer base is through viral marketing. Viral marketing is when a company creates something that is interesting and people share it with others.
The Three Types of Growth Hacks for Apps
There are three main types of growth hacks for apps: marketing, technical, and user experience.
Marketing growth hacks involve using different strategies to get people to your app. These can include paying for ads, sponsoring content, or giving away freebies.
- Paying for ads. This can be a way to get people to your app who might not have otherwise seen it. Ads can be targeted specifically toward people who have shown an interest in similar apps, or those who live in a certain area.
- Sponsoring content. This can be anything from video tutorials to getting featured on popular blogs. Sponsoring content will help attract new users, and will also help you build relationships with influencers that could lead to more advertising opportunities down the line.
- Giving away freebies. This can include exclusive access to features and other extra perks.
Technical growth hacks involve improving the functionality of your app.
Some common techniques include optimizing code, creating user interfaces, and adding new data storage methods.
It is important to consider the specific needs of your app when implementing these growth hacks in order to make sure that they are effective and exceed your users’ expectations.
User experience growth hacks focus on making your app easier to use.
There are many ways to improve the user experience of your app. Some common growth hacks include redesigning the interface, creating new tutorials, and adding features that make the app easier to use.
Redesigning the interface can make your app more accessible and user-friendly. New tutorials can help users learn how to use your app quickly and easily. Adding features that make using your app easier can increase its popularity and engagement.
9 Effective Growth Hacks for Apps
There are a number of specific growth hacking tactics that you can implement to grow your app’s user base. These include:
1. Create an interesting and engaging user interface
The way an app looks can make or break its appeal. If it looks outdated or unprofessional, potential users may shy away from it.
Make sure to invest in design to make your app look appealing. Also focus on creating an easy-to-use interface that makes the app seamless.
2. Offer exclusive content
One way to grow your user base is by offering exclusive content that’s only available through your app.
This can be anything from behind-the-scenes videos or interviews with top performers in your industry, to cheat sheets or tutorials that will help users become more efficient and successful with your product.
3. FOMO marketing
FOMO, or the “fear of missing out”, is the idea that people will do anything to avoid missing out on a once-in-a-lifetime opportunity. FOMO marketing is one of the most powerful ways to get your audience to do anything you want them to. Here’s an article that covers the topic in greater detail.
4. Activate push notifications
Another great way to keep users engaged is by activating push notifications for important events or updates in your app. This way, they always have the latest information at their fingertips, without having to search through multiple pages or tabs.
5. Offer free trials
Another great way to attract new users is by offering free trials of your premium product. This way, users can try it out without having to pay anything upfront. If they’re satisfied with their experience, they can then decide if they want to upgrade to a full subscription or not.
6. Feature user testimonials
One of the best ways to show the benefits of using your app is by featuring user testimonials on your website or app page. This will help potential customers see firsthand how well it works and why they should consider downloading it. It is a fantastic way to build credibility and social proof.
7. Publish blog posts
Another great way to promote your app and increase brand awareness is by publishing blog posts on topics that are relevant to your target audience.
By writing about topics that matter to them, you’ll help build trust and credibility with potential users before they even have a chance to try out the app.
8. Get active on social media
Another great way to reach out and connect with potential users is through social media platforms like Twitter, Facebook, and LinkedIn.
By sharing relevant information about your app, you can encourage people who are interested in it to check it out for themselves.
9. Host live events
Hosting live events enables you to give attendees the opportunity to learn more about your app, and ask questions that they may be unable to ask via email or social media.
