Each growth strategy requires a plan to get new and relevant leads in any business. Lead generation is one of the most challenging aspects of business marketing.
However, you can easily generate leads through social media since most people across the globe have internet access and active social media accounts.
Lead generation on social media is a crucial step for any marketer in need of creating engagement and brand awareness.
Collecting leads can help you find individuals interested in your products or company. Moreover, these leads can help you keep in touch with potential clients, boosting your content marketing.
The outline below can guide you through some up-to-date tactics to gain more quality leads on social media:
1. Optimizing Your Profile
It’s crucial to ensure that your profile has every detail to allow potential customers to contact you, shop, or sign up for a newsletter. Therefore, you need to include active contact details on your profile. These contacts will be essential in supporting the inquiries made by your potential customers, whether through messenger, phone, or email.
You also need to incorporate call-to-action buttons in your profile. You can get unique features for your profile from different platforms depending on your specific goals.
For instance, you can create a Sign-Up button on your Facebook page if you want to attract more newsletter subscribers. Reserve, Get Tickets, or Book action buttons in your Facebook or Instagram profiles can be ideal if you’re looking for a restaurant, consultation, or appointment booking.
In optimizing your profile, you can also add a link to your bio. Most Instagram users take advantage of this space by placing the link to their website under their captivating bio. However, you can also use it on other social media platforms like LinkedIn, Pinterest, and Twitter.
2. Adding Clickable Content
It’s impossible to collect leads if you have content that’s not compelling. Many people on social media typically compete for attention, which spans shorter periods. Therefore, you have to be creative and ensure to use sharp images.
Potential customers can be forced to click on click-worthy content. You need to create posts with clear links and compelling calls to action for that to happen. Some clickable options you can use on your social media platforms include:
- Tagging products in a Facebook Shop
- Shoppable Instagram stories and posts
- Swiping up Instagram stories
- YouTube end screens and Cards
3. Designing User-friendly Pages
It’s crucial to have a relevant landing page. Anyone expecting to find a specific piece of information or product when they click on your link has to find it on your page.
If they miss it on your page, they can close the window and forget the reasons that led them to it. Therefore, you need to create a seamless landing page that can be scanned with ease.
4. Using Social Lead Ads
You can also take advantage of social media ads for your lead generation. Social media platforms like Facebook, Instagram, LinkedIn, and YouTube have been the most popular culprits of social media ads.
Facebook Lead Ads
Facebook is a social media platform that offers a specific ad format for marketers’ lead generation. Your sales team can follow up on the leads they collect by the ads that Facebook syncs or downloads to your customer management system.
Facebook includes retargeting tools that can nurture your lead generation, for example, having Facebook lead ad notifications that come straight to your email or SMS.
To know how to set up Facebook lead generation ads, see:
Instagram Lead Ads
Instagram can also offer lead ads to help marketers collect information. Instagram also has an option for partially pre-filling forms. Instagram ads allow pre-filling details like email addresses, phone numbers, full names, or gender.
LinkedIn Lead Ads
LinkedIn also has an ad format for lead generation known as Lead Gen Forms. Like Instagram and Facebook, LinkedIn also uses your clients’ information to pre-fill their detail sections. LinkedIn can also allow for direct call-to-actions through LinkedIn Dynamic Ads, helping lead generation.
YouTube Ads
YouTube includes an option for helping advertisers drive their desired action to potential clients. These YouTube ads have prominent call-to-action buttons that can lead prospects to your site.
Other sites like Twitter and Pinterest lack specific formats for lead ads. However, they have options that allow for boosting your social media link generation.
5. Offering Appropriate Incentives
Giving your prospects a reason for sharing information with you is crucial. Social media offers different incentives that you can provide to your prospects to sweeten the deal, depending on the type of lead you want to collect. These incentives include:
Sweepstakes Or Contests
You can collect leads by holding social media contests. Your participants can share the information you want to learn before granting entry.
For instance, you can ask about their school or field of study. You can also broaden the range of your contest by joining forces with brand partners or influencers.
Discount Code
Offering your customers a discount code for the newsletters they sign up for can be a clever way of encouraging them to visit your site or purchase again. However, you need a strategy for generating leads, nurturing, and converting your prospects.
Gated Content
Depends on your industry and includes invite-only webinars, access to Facebook groups that are private, or whitepapers for compelling incentives.
You can ask for the email address of your prospects to deliver a whitepaper. You can also allow your customers to opt-in to get up-to-date information from your organization.
6. Personalizing Your Offer
You can improve the quality of your lead generation through personalization. You can start your personalization process by targeting.
Using the targeting tools on online platforms like LinkedIn or Facebook would be wise to reach your target audience. Running different campaigns can help you reach your audience more efficiently, for instance, splitting campaigns according to age level, gender, or occupation.
7. Measuring And Refining With Analytics
Collecting analytics insights when collecting social media leads is also an excellent idea. You can track the leads on your site by establishing your goals in Google Analytics.
You can monitor the most appropriate website to use for lead generation through analytics. For instance, if Facebook outperforms LinkedIn, it would be wise to redouble your efforts on Facebook.
Social media analytics tools can also allow you to establish the specific messaging and creativity that can advance your business.
Conclusion
Lead generation is a crucial step in the success of any business. However, getting the platform or the right tactics for lead generation might be challenging.
The guide above can help you with tips on gaining more leads on social media for advancing your business.
