Online marketing has never been easy as it is today since Google introduced one of its best platforms: Google Ads. This service aims to help business owners and content creators expose their services to their target audience. However, it would help if you utilize optimized ads to reap a good return on investment (ROI) through clicks.
Search engine algorithms favor certain kinds of ads. Thus, your online visibility will be affected if you don’t follow their rules. If you’re not familiar with the tricks behind Google Ads marketing, all is not lost because experts can help you improve the performance of your ads. Partnering with a Google Ads management company is a surefire way to ensure you get maximum ROI.
If you’re interested in knowing ways to optimize Google Ads, here are proven strategies for you.
5 Ways to Optimize Google Ads for Better ROI
1. Use Single Keyword Ad Groups (SKAGs) For Control
One of the easiest ways to have control of your Google Ads campaigns is by leveraging SKAGs, which helps you organize your pay-per-click campaigns to master every tiny aspect of them.
This strategy will allow you to create a single keyword for every ad group. Then, create several ads for it, where the keyword appears in every headline. This strategy helps you avoid the temptation of keyword stuffing in a single ad.
2. Automate High-Performing Ads
Automating ads with a high conversion rate will help guide your marketing campaign. To know which ads are performing well, you can use analytics to see the traffic generated by each keyword. However, the performance of ads might be affected by factors like seasons.
For instance, if you’re marketing products meant for a specific occasion like Christmas, you can expect a good performance and a decline after the season is over.
For non-seasonal products, you can use data generated by an analytics tool to predict how the ad is likely to perform in the following days or months. Thus, if you’re projecting an increase, you can consider automating the ad.
3. Improve Quality Score
An ad’s quality score is critical in determining its rank and producing cost-effective campaigns. Key metrics that affect an ad’s quality score include the quality of a landing page, landing page’s relevance, keyword relevance, ad relevance, expected click-through rate, and history of performance of your Google ads account.
For keyword relevance, you need to check whether the keywords you’ve used in your ad copy are what your target audience uses to search for products online.
You may need to use a tool to get the best keywords. Good keywords are those with a high search volume, so leverage such keywords. In addition, organize your keywords well and avoid keyword stuffing.
As for ad relevance, ensure that you craft an ad copy that identifies your target audience. Likewise, address your audience’s pain point. A copy that doesn’t resonate with your audience can result in a high bounce rate.
Moreover, if you change the keywords used in your ad copy, ensure you update those on your landing page, too. Your landing page should also provide the products searched for by your target audience.
4. Remarket Your Ads
After finishing your ad campaign about a specific product, you can take a break and strategize how you will launch your campaigns later.
Remarketing helps bring your product back to your target audience. Suppose someone didn’t have money to buy your product during the first campaign. In that case, there is the possibility that they might complete a purchase after remarketing. This targets potential customers who ignored your ads in the first campaign.
5. Track Conversions With Tag Manager
A conversion is an action taken by your target audience after clicking your ad. For example, your ad link might be directing your visitors to your landing page that requires them to fill in a form. Your visitors filling in the form is regarded as a conversion. Meanwhile, if your landing page shows an offer to purchase a product, completing an order would automatically mean a conversion.
Thus, you can install a Google Tag Manager to help your business create conversion events on your company website. Additionally, you can use a Google Tag Manager to give insights concerning your highly profitable campaigns.
Final Thoughts
A successful Google Ad marketing campaign gives a high ROI. It would be satisfying for every business owner to see the impact of their campaigns on their target audience as this would mean their efforts are bearing fruit. If that is your goal, consider tracking your conversions and remarketing your ads. Furthermore, automate your best-performing ads and improve ad quality score.
