Instapage and ClickFunnels are two of the most popular marketing tools used for creating landing pages and sales funnels. Both are incredibly adept at what they specialize in.
Instapage is mostly used for the purpose of building custom landing pages, while ClickFunnels is a one-stop-shop where you can build sales funnels, landing pages, e-commerce websites, and so much more.
This in-depth comparison will go over each platform’s strengths and weaknesses so you can decide which would be a better fit for your business. And if you have any further questions, you can always shoot us an email.
What you’ll learn in this article:
Instapage vs ClickFunnels Comparison
What is Instapage?
Instapage is a landing page tool that’s used for building conversion-focused landing pages. Through the platform, you can create, host, and split test landing pages to identify which are the most effective.
The process of creating landing pages from scratch has traditionally been a rather complex one. If your company didn’t have an in-house developer, you would be forced to outsource the work, which was quite an expense!
Instapage comes with an innovative drag-and-drop editor, as well as over 500 professional landing page templates so you don’t have to start everything from scratch. It is so easy to use to don’t need to have any coding knowledge or experience. It is undoubtedly one of the best landing page tools.
Another great thing about Instapage is that it can be used with an existing WordPress/Drupal website. All you need to do is download the free plugin and install it on your site. Once that’s done, all your Instapage pages will be accessible on your site.
Instapage is designed for people and businesses that wish to market their products and services effectively. it is also an excellent solution if you want to increase the ROI you get from Facebook and Google ads, or any other advertising platform. It has some valuable advertising metrics built-in (including Google Analytics). Check out our full Instapage review.
What is ClickFunnels?
ClickFunnels is an all-in-one tool that can be used to create sales funnels, websites, landing pages, membership sites, e-commerce stores, and so much more.
Besides its renowned page-building capabilities, ClickFunnels also comes stacked with an entire suite of sales and marketing features, such as an email autoresponder, marketing automation tools, payment processors, etc.
ClickFunnels is surprisingly easy to use, despite being such a comprehensive tool. It has a drag-and-drop page builder as well as hundreds of ready-made templates – all of which are 100% customizable.
ClickFunnels is ideal for businesses and marketers that wish to advertise, sell, and accept payments online. Given all the features it comes with, you probably won’t be needing to work with other marketing tools.
Difference Between Instapage vs ClickFunnels
The most notable difference between Instapage and ClickFunnels are:
- Instapage is a tool specifically used for building high converting landing pages. ClickFunnels is an entire lead generation machine that can be used for a variety of purposes, including building landing pages, sales pages, funnels, website, etc.
- While Instapage is built around third-party integrations, ClickFunnels has very limited support for them
Features
Although Instapage and ClickFunnels are fundamentally different platforms, they do share a few common features. For instance, both use a drag and drop editor for building pages, both have a massive library of landing page templates, and both allow A/B split tests. Let’s have a look at some of their core features.
Landing pages
Instapage
Instapage’s landing page builder is by far its most powerful feature, as it was designed with the purpose of creating beautiful landing pages.
While the platform comes with over 500 customizable landing page designs, if you still can’t find one that meets your needs, you can go to marketplaces like ThemeForest to find aftermarket templates.
With the drag-and-drop builder, you can manipulate your pages without any limitations. Most other landing page builders use a grid system to position on-page elements, however you’re free to move your elements anywhere on the page on Instapage. If you’re big on design then this is a feature you’ll really appreciate.
The builder has more than 5,000 fonts and 33 million stock pictures to select from. Using widgets, you can easily add video, CTA buttons, countdown timers and several other elements to your page.
Instapage also supports custom JavaScript, HTML, and CSS, as well as a drag-and-drop script system that makes it easy to integrate third-party scripts into your page. All changes are saved as page versions, allowing you to quickly revert to earlier landing pages to improve speed.
You’ll enjoy Instapage if you want a robust landing page builder that’s easy to use but allows for more flexibility.
ClickFunnels
Landing page creation is also very straightforward on ClickFunnels. The platform comes with a drag-and-drop interface that allows adding elements like headings, text copy, graphics, and more to your landing page a quick and painless process.
If you don’t want to start building your page from scratch, you can use any of the templates provided, and then customize it however you’d like.
ClickFunnels’ pages are mobile responsive by default so you won’t have to worry about doing some extra work for your mobile users. Another great thing is that you can sell products/services right from any page through the shopping cart feature.
A/B testing
A/B testing is a way of testing different versions of a page to determine which one has the best performance.
Both Instapage and ClickFunnels come with A/B testing tools to help achieve this goal with minimal effort. The tools are quite similar and achieve the same objective, so we won’t go into much detail.
Sales funnels
ClickFunnels’ sales funnel capability is what the platform is most known for. You can effortlessly build a complete sales funnel with email follow-ups, event reminders, many other marketing automation features, right from a single dashboard.
ClickFunnels has pre-built funnels for the majority of marketing goals. By selecting your sales funnel’s goal, ClickFunnels will create all of the necessary pages and emails for you.
Although Instapage can be utilized as part of a sales funnel, it isn’t an all-in-one solution. You’ll need to use an integration like MailChimp or Drip to email your leads, integrate with Stripe or PayPal to process payments, etc.
If you’re trying to create a sales funnel for a product or service, ClickFunnels is by far the better option. Instapage’s robust landing page builder and vast range of templates, on the other hand, will provide more value if you need to create landing pages for your PPC campaign.
Integrations
Instapage relies heavily on integrations to function optimally. It currently has over 100 integrations, including the following:
- Advertising: Google Ads, Facebook Ads, MarinOne, Taboola, LinkedIn Ads, Twitter Ads, etc.
- Analytics: Google Analytics, Google Tag Manager, Hotjar, Geckoboard, Heap, Kissmetrics, etc.
- CRM: Salesforce, Hubspot CRM, ActiveCampaign, Pipedrive, Zoho, etc.
- Email marketing: MailChimp, Constant Contact, GetResponse, Aweber, ConvertKit, etc.
- E-commerce: Shopify, Kenshoo, Stripe, Paypal, Venmo
- Marketing automation: Hubspot, Marketo, Pardot, Autopilot, ActiveDemand, ActiveCampaign, etc.
Instapage also integrates with Zapier to help you connect more apps that are not natively supported.
Although ClickFunnels is not as reliant on integrations, you still get a decent number of options, including the following:
- Payments: PayPal, Stripe, Apple/Android Pay, Authorize.net, and EasyPayDirect can be added to your checkout pages
- Email marketing services: MailChimp, Drip, MadMimi, GetResponse, and Ontraport
- Membership platforms: Kajabi, Thinkific, MemberMouse, and OptimizeMember
- Fulfillment Services: ShipStation (other integrations available through Zapier)
- Webinar Platforms: Kajabi (other integrations available through Zapier)
ClickFunnels also integrates with Shopify, Clickbank, and several other payment processors, automation platforms, and autoresponders.
Instapage Pros and Cons
Pros
- Despite its power and robustness, the landing page builder is easy to use, allowing almost anyone to develop optimized landing pages in minutes. It is perfect for beginners
- Over 500 customizable templates
- You can use custom JavaScript, HTML, and CSS on your landing pages, allowing you to further personalize them
- Has an in-built A/B testing tool
- You can create AMP landing pages
- Has a number of conversion features such as Instablocks, form builder, widgets, etc.
- Works seamlessly with WordPress
Cons
- Only good for building landing pages. Its sales funnels tools are quite basic
- Relies too much on third-party integrations
- More expensive than competing landing page tools such as Leadpages and Unbounce
Overall
Instapage is a far more sophisticated landing page software than ClickFunnels, although it relies heavily on integrations.
ClickFunnels Pros and Cons
Pros
- All-in-one platform with all the tools you need to build landing pages, sales funnels, websites, etc.
- You can sell products and services from any page
- Incredibly easy to use thanks to its drag-and-drop landing page builder
- Comes with dozens of professional and customizable templates
- You can add custom code to further customize your pages
- Has an affiliate program in case you want to have more options for monetizing your website
- Lots of documentation and sales funnel strategy videos available online
- Excellent customer support
Cons
- Although ClickFunnel is a do-it-all application, what it really specializes in is sales funnels. So if you’re looking to build landing pages or website then you’d rather look elsewhere
- Since your pages and funnels are hosted on ClickFunnels, whenever the its servers go down, so does your pages
Overall
If you want a platform that’s more than just a simple page builder, it’s hard to think of anything better. ClickFunnels has everything you might need to build pages, sales funnels, as well as to run entire digital marketing campaigns.
It is capable of managing every aspect of your sales process, from collecting leads to sending automated emails. Once you have ClickFunnels, you most likely will not need other software.
Pricing
Instapage pricing
Instapage has a 14-day free trial so you can test out the platform before making any long-term commitments. Once the trial expires, you can subscribe to the following plans:
- The Building plan costs $199 a month, or $149 if you choose to get billed annually (that’s a 25% saving). It is most suitable for small businesses and solo entrepreneurs
- The Converting plan doesn’t have a fixed monthly/annual cost. It is customized on a case-to-case basis. It is most suitable for large organizations and enterprises that want a wider range of features
ClickFunnels pricing
ClickFunnels also has a 14-day free trial, and once it expires, these are the plans that you can upgrade to:
- The ClickFunnels plan costs $97 per month. It allows you to create up to 20 sales funnels and 100 landing pages. Traffic is limited at 20,000 visitors per month, however you can have unlimited subscribers
- The Platinum plan costs $297 per month. It allows you to create unlimited landing pages with up to 9 domains
- The Two Comma Club costs $2,497 per month. The plan is designed for companies that wish to sell in large quantities. It includes a limitless number of funnels and pages, as well as 27 payment gateways
Final Verdict: Which one is better, Instapage or ClickFunnels?
There isn’t a clear winner when it comes to which tool is superior. It all depends on what your objectives are.
Instapage is one of the most effective landing page builders available. It includes everything you need to build, customize, publish, and track landing pages. If that’s all you need, then Instapage is the way to go.
ClickFunnels on the other hand is the most powerful sales funnels tool, however it’s not just limited to that. You can also use it to build your landing pages, just as you would on Instapage.
If you’re specifically looking to create personalized landing pages. Instapage integrates with over 100 third-party tools, as well as Zapier, meaning you can keep using the tools that you’re currently using without any interruptions. It’s one of the best landing page builders.
If you’re looking to collect leads or to sell products/services. ClickFunnels has all the tools you might need to achieve your objective without having to work with other software. It’s a more comprehensive marketing solution than Instapage.
