Instapage vs Unbounce: Which is the Best Landing Page Platform?

Conversion Tools

Instapage conversion tools

Instablocks

Instablocks are a set of tools that let you maintain a consistent look and feel across multiple landing pages. This is especially useful if you want to build numerous distinct pages but keep the messaging and color or theme similar across them all.

For example, you can create instablocks for your page headers or buttons. Every time you’re building a new page, rather than creating the elements all over again, you just select the pre-built block and add it to the page. This is a must-have feature if you plan on creating many landing pages.

A/B tests

Doing A/B splits Instapage is very easy. Simply go to the Experiments dashboard and select “Create A/B Tests” from the drop-down menu.

You can test numerous different versions of your page and then define how often each should be shown to page visitors as part of the test.

Heatmaps

Heatmaps allow you to see how visitors interact with your page. You can see what visitors click on so you know where to focus your conversion-boosting landing page optimization tactics.

You can use the heat maps data in conjunction with A/B testing. If website visitors aren’t scrolling as far as you’d want, for example, you can make a duplicate landing page, update the copy, and see if the new copy entices them to scroll further.

Team collaboration tool

Instapage’s collaboration tool makes it easy to work on a landing page together with a team. You can use live chat to get valuable input and make improvements without having to meet in person.

Client history is also displayed in the tool, allowing you to see what a specific customer’s problem was and whether you were able to solve it for them.

Furthermore, the collaboration tool streamlines lead onboarding by routing new leads to the departments you specify.

Publishing on a WordPress site

Instapage allows you to publish your landing pages on a WordPress or Drupal website using a free plugin.

Once you install and activate the plugin, you’ll be able to scroll through the pages you created and then decide how you want them to be displayed on the site. You can choose whether to make them your home page, error 404 page, or just a landing page.

Reports

The Analytics page displays information about your pages’ performance, conversion rate, cost, and other key metrics. The results can be filtered by date, visitor type, device, and traffic.

Instapage also works with Google Analytics and a number of other third-party tools to help you create the most accurate reports possible.

Unbounce converstion tools

Dynamic Text Replacement

One of the most advanced landing page personalization options on Unbounce is Dynamic Text Replacement. It synchronizes the copy on your landing pages with the copy in your paid search ads.

Say you own a hotel in London and you’re currently running a Google Ads PPC campaign. When a Google user searches for “best hotel in London” and then clicks on your ad, the title of your landing page immediately changes to “best hotel in London,” the exact term they were searching for.

And if they type in “5 star hotel in London” in the Google query, and then click your ad, the page title changes to reflect that. Personalizing your landing pages in such a way can have a massive impact on online sales.

A/B Split Tests

Doing A/B tests on Unbounce is quite easy. With just a few clicks, you can duplicate your page to create a variant which you can then alter to test alongside the original.

You are free to create as many variations of the same landing page as you wish. A/B testing is used to determine which variant converts better so that it can be used as the main page.

Smart Traffic

Smart Traffic is an AI-powered conversion feature that evaluates each visitor’s characteristics (such as location and device) and directs them to the most relevant landing page automatically.

Instead of manually doing A/B tests, you can use Unbounce’s Smart Traffic instead. The program will automatically route users to the page with the highest conversion rate based on the data it has collected.

Unbounce Conversion Intelligence

Conversion Intelligence combines your marketing knowledge with artificial intelligence to uncover conversion possibilities that you wouldn’t otherwise see.

Optimizing a landing page can be a time-consuming and laborious procedure. It’s simply hard to predict what will convert well in advance. Conversion Intelligence lets you develop the most optimized websites in a fraction of the time by removing a lot of the guesswork.

Sticky bars and popups

Not everyone who visits a website goes straight to the conversion-optimized landing pages. The vast majority of them will visit various pages on the website. Sticky bars and popups allow you to display your marketing messages to users site-wide.

They’re built similar to landing pages, meaning you can use the drag-and-drop builder to customize them however you’d like.

AMP landing pages

The purpose of AMP (Accelerated Mobile Pages) is to make mobile browsing more efficient, with typical loading times of less than one second.

One of AMP’s disadvantages is that it has a somewhat steep learning curve. Unbounce completely solves this problem by making it easy to develop, test, and optimize AMP landing pages in the same way as any other page on the platform.

Reports

Unbounce’s reports provide you with all of the information you may need regarding the performance of your landing pages as well as the outcomes of your A/B tests.

The dashboard provides access to the reports. You can also link your Google Analytics account to gain more detailed statistical data.

Data Protection

Unbounce just added data protection to its list of features, in addition to SSL encryption. That includes PCI-DSS, GDPR, and CASL.

Also new is the option to log in with two-factor authentication (using a trusted device and a password), audit logs that indicate user activity in your account, and single sign-on, which allows you to control all account activity from one place.