With the outburst of digital technology and all the amazing cutting-edge amenities around it, people have started to neglect the other vital aspects of advertising and marketing that were used to distribute information.
Many people reckon that the digital world is our future, however, plenty of experts beg to differ, as printed media is still dominating the world around us.
The printed media has been up and about since the 15th century, and since that period the printed industry has had its fair share of tangible influence on the press and other media sources.
Nowadays, news and marketing are mainly shifted to digital media, however, printed press and relevant advertising still have a bombastic effect on the general audience due to its evidential trace and tangibility.
Newspapers, flyers, leaflets, posters, billboards, etc. are still powerful marketing tools despite the digital world’s domination. Read on to find out how, why, and how to harness that power.
It’s trustworthy and tangible
In this modern digital world, more and more people strive to get and intake new information and news on their smartphones, mainly on social media. What most people fail to comprehend is that information and news are not always trustworthy, and the case with adverts is far worse.
People can be overwhelmed by the constant advertisement popping out on their smartphones and very often tend to block some sites. Not only does this lead to information overload, but people might miss out on some crucial information by scrolling away.
Printed media, on the other hand, gives direct, clear, and precise news that people can use, and the adverts deliver clear and trustworthy messages. The vital information would not just “scroll away” or vanish, so the printed media is also tangible.
It’s more informative and straightforward
It can be utterly time-consuming having to work all day and then spend the evening scrolling through social media and getting either false information or news.
The digital world is over-saturated with endless advertisements, and due to time consumption, people don’t wait until the ad ends to find out about a product but just skip or scroll away.
For that matter, people can actually get more informed or find about about a certain product while queuing in a bank or airport and reading a brochure. Instead of resorting to digital media, people who are waiting in a doctor’s office or at a train station would find better use of quality freestanding brochure stands than by scrolling to endless web pages.
It’s more engaging and invigorating to read
As it has been established that reading a magazine, a leaflet, or a brochure would give you more precise and real information than watching the television or scrolling through social media, it’s also vital to note that it would printed media would give you even more engaging insight into the world.
It has been proven that printed media is more invigorating for readers than their digital versions as there are no distractions, loud noises, background sounds, etc.
With printed media, people are able to directly and easily find and discover the product there are willing to purchase than having to spend countless hours on the internet flickering through pages and still not getting the right information. What’s more, slow loading times, poor eyesight, or bad connection can impede people from getting to information, so once again the printed media is there to assist.
It’s credible and direct
Nowadays, you can find all sorts of sketchy content online, especially false news, fake promos, and misleading products and scams. If a person is not computer-skilled, they can easily get entangled in some scam, or false content, or end up purchasing something and never receiving it.
Print media eliminate the form of misuse of information, and keeps scammers away. The point that you have to print and pay for the material, and undergo fierce revision, proofreading, and editing ensures that the content is credible and distinguished. Detailed processes that surround the printed media make this form of advertisement far more credible and popular.
It doesn’t overload people with spam
Very often readers tend to receive an abundance of advertisements and fail to recognize the importance of some information due to the information overload.
Digital media tends to do that with their audience- they serve their users with an abundance of advertisements and information that may not be useful or significant to them. These things are very often categorized as spam.
When you get an advertisement in spam, you usually delete it or mark it as unimportant, and for that matter fail to recognize the crucial thing as it just happens to get past you. With print advertisements and other printed materials, this is maximally avoided.
Only with printed material, there is absolutely no risk of privacy or security issues and spam is utterly avoided. Even though you won’t get regularly updated or receive constant newsletter, you would get eligible intel on the most significant matters.
It increases trust among readers
Although in the digital world, you may get a plethora of information from all spheres of the world, most of those things don’t serve any purpose to you nor do they deliver the message that is vital for you.
It goes without saying that people are more willing to put their trust in media, marketing, or advertisement than they also see in print media. As people are far too overloaded with the amount of content and false information online, there is a high chance that you would put your trust in some brands because they might offer false impressions to their potential customers.
Things are completely different with print media. It has been proven that print media is less crowded than digital, and usually more expensive, and due to that fact, the brands are able to showcase their message and present their brand through advertisement much more productively through flyers and brochures than with digital media where things get stored in spam. Consequently, people trust printed media more and are prepared to invest their time and money to support such campaigns.
To conclude, printed media will remain relevant to people across the globe due to its practicality, effectiveness, and trust. Readers will always receive more realistic and hands-on information on printed media than through social media.
