Real Estate is one of the most lucrative avenues available to anyone who is interested in property due to appreciation and cash flow. Most property owners make passive income by renting out their properties and once their mortgages are paid off, the money they receive from rent goes straight into their back pocket.
Because this is truly a booming market, it is important to ensure that the marketing of your real estate business is on point. Below are a few tips and tricks that your business can invest in to gain customer traction.
8 Real Estate Digital Marketing Trends
1. Having an Optimized Website
This may be one of the most important aspects of your marketing strategy. Having an appealing website will do the world of good for your business as people mostly go house-hunting online. It is so much easier this way, and if you have a website that hooks your potential customers, you are more likely to make more sales.
One thing that is becoming more and more popular is adding virtual tours of your properties that are for rent or for sale. Although you may not be able to get the exact sizing of the property in the tour, giving your potential customers a taste of what the property looks like will make the process a lot smoother and easier.
Another useful tip is to have a point of communication on the website where customers are able to give you feedback. Allowing your customers to have a voice and to give advice on how to improve certain things will create transparency and empower your customers.
Lastly, having a website that is rich with relevant SEO keywords will automatically gain customer traction as it will rise closer to the top of Google’s search bar.
2. Chatbots
Chatbots are simply pieces of software that can be installed on a website to mimic communication with a human. But unlike humans, are very efficient and can respond to almost any question within seconds. The main goal of using a chatbot is to help streamline customer support and easily collect lead information.
Chatbots can also be integrated with various social media platforms such as Facebook and Instagram. Once you install them on your digital platforms, they will become like AI assistants that work for your 24/7.
3. Blockchain Technology
With blockchain technology taking over, your business can implement this into the day-to-day runnings of your real estate company.
This type of technology ensures that all data between your company and customers are kept in a decentralized system. Your business can keep track of transactions and records in a more effective way.
4. Virtual Tours
Incorporating virtual tours of your properties onto your website will allow your customers to know more about the property they are interested in. They are much more effective than plain images or videos.
Another reason why incorporating virtual tours is a brilliant idea is that you are more likely to convert people who contact you for a viewing. Having virtual tours on your website increases your online presence, ensuring that it reaches more online users and house-hunters.
You can ensure to make this super interactive by allowing your customers to put on headphones and enter their new house virtually. What is great is that this can be done even before the actual property development begins.
Virtual tours are quite easy to create. There are many different programs you can use, some of which are free. Once you have created your virtual tours, they can then be easily transferred onto your website and social media pages.
5. Marketing Automation
Making sure that your business has a communication plan in order to reach out to potential clients is vital. There are many different ways in which you can do this, including outsourcing your marketing to a third-party company, such as a Facebook Marketing Agency.
Also, keeping in contact with current customers is advantageous in that it may help you gain more leads and create more connections. This is also a really good way to gain customer feedback and to get those ratings up. If your business is highly rated, you are more likely to gain new leads. Having testimonials on your website is key.
6. Immersive Content
Another great way to engage your audience is to create content that is immersive. This can be done in various different ways, including online quizzes, competitions, and polls.
Customers really enjoy things like this and it will result in them becoming invested in your business and your brand. One thing to make sure of, however, is to not look spammy when you do this. Make sure that you keep your brand neat and clean.
7. Video Marketing on TikTok
TikTok is slowly but surely taking over the world. Many companies still don’t take it seriously, but with the levels of engagement and reach it has, it would not be in your best interest to ignore it.
You could create catchy 60-second videos that promote your brand in a way that is easily accessible to all. TikTok is being used by various different age groups and you could easily reach your target audience through this platform.
8. Being Influential In Your Community
Now, this does not mean becoming a blue-tick Instagram guru. Being influential using your online presence is a great way to make customers feel more at ease about investing in properties.
You could have a blog that gets updated weekly or bi-weekly giving your audience tips on what to look out for when buying property.
You could also join some groups on Facebook where you answer any questions that people have regarding property investment. Ultimately, this is just a way to be easily accessible to your audience and to connect with them on a more casual level.
Conclusion
And so, there you have it, 8 digital marketing trends in real estate you can incorporate into your own marketing strategy to gain more leads and customers. You do not need to use all of them, you can just test out a few to see what sort of effect they’ll have on your business.
