Leadpages vs Unbounce: Which Landing Page Tool has the Best Features?

Landing pages are essential for the success of any digital marketing campaign. They’re not only used for displaying information to page visitors, but also to sell products, accept payments, generate leads, etc.

Thankfully there is now a plethora of tools available to help you create landing pages without having to write a single line of code.

Leadpages and Unbounce are two of the most widely used and highly rated landing page builders. This unbiased comparison will dissect each of them comprehensively. By the end, you should be able to tell which would be a better fit for your online business. Let’s get started with this Leadpages vs Unbounce comparison.

What you’ll learn in this article:

Leadpages vs Unbounce Comparison

Leadpages Overview

Since its inception in 2012, Leadpages has truly revolutionized the process of building landing pages. The platform provides a simple, user-friendly method for creating custom landing pages, sales pages, funnels, checkout pages, and much more.

The visual editor helps you easily customize landing pages without the need for any coding. All you need to do is to drag and drop the various page elements into place, such as text, images, and buttons, and then edit them as needed.

While Leadpages is mostly known for its page-building capabilities, it also has tons of other features to go along with that. For instance, it has over a hundred pre-designed high converting templates so you don’t have to start building your pages from scratch.

You can also easily create pop-ups, alert bars, trigger links, and even entire websites. If you’re looking to sell products or services, you can easily start accepting payments using its Checkout tool. Leadpages also integrates with dozens of third-party services to help you increase its range of features.

As you can see, the platform is more than just a simple landing page builder, it’s one of the most advanced lead generation tools. Check out our full Leadpages review for a comprehensive rundown of all its features.

Unbounce Overview

Launched in 2009, Unbounce is one of the oldest landing page builders. The platform was built to help marketers grow their businesses with the help of conversion-focused AI tools.

Unbounce gives users a full design experience without the need for coding. The page builder comes with an innovative drag-and-drop editor to help you build landing pages with ease.

Unbounce also has lots of extra features, including Dynamic Text Replacement, A/B split tests, Smart Traffic, Conversion Intelligence, sticky bars and popups, etc. Just like Leadpages, Unbounce also integrates with dozens of third-party apps so you can easily increase its range of features. Check out our full Unbounce review. It is truly an exceptional landing page software.

Main Differences: Leadpages vs Unbounce

The following are some differences between Leadpages and Unbounce:

Leadpages allows for more flexible integration into your existing site, whereas Unbounce requires you to use a subdomain on your site
Leadpages has a lower entry price point at $37 per month, whereas Unbounce starts at $90 per month
Leadpages offers full Facebook integration, whereas Unbounce does not
Unbounce has better built-in functionality for PPC campaigns and tracking than Leadpages
Unbounce has more professional and stylish templates out of the box than Leadpages
Leadpages allows you to create unlimited pages whereas Unbounce has limitations depending on your plan
Unbounce’s drag-and-drop editor is a lot more advanced than Leadpages’

Ease of Use

Leadpages

Creating landing pages on Leadpages is a very straightforward process. All you have to do is select from the over 100 templates, and then use the drag-and-drop editor to customize it. Doesn’t get easier than that, does it?

Leadpages also includes extra features such as Leadboxes, an icon library, and a countdown timer – all of which are designed to make your job easier. When you need to build up dynamically timed action triggers, for example, the countdown timer comes in handy.

Unbounce

Unbounce has struck the perfect balance between simplicity and dynamic customization to help you create custom landing pages. Like Leadpages, it also comes with a drag-and-drop editor.

When you combine the editor with Unbounce’s extensive template library, you’ll be able to create beautiful landing pages in minutes. The entire customization process consists of dragging a few items and moving them around the page.

If you’re a newbie then it might take you some time to get comfortable with the editor. It’s a little more advanced than Leadpages’. But quite frankly it’s not that difficult. If you run into any problems along the way, you can always seek assistance from Unbounce’s user community.

EASE-OF-USE WINNER: We’ll call it a draw for this round. Both platforms provide a drag-and-drop editor as well as lots of predesigned templates.

Features

Conversion Tools

Leadpages Conversion Tools

Pop-ups

Leadpages allows you to add pop-ups to any page with just a few clicks. Most landing page templates come with pre-installed on-page pop-ups that you can easily edit, just as you would with a landing page.

Alert bars

Alert bars allow you to capture your audience’s attention in a friendly, non-intrusive manner. When people come to your website for the first time, they usually aren’t ready to convert just yet. Alert bars enable you to subtly show your marketing message at the top of the page.

They are generally a less obtrusive and more noticeable alternative to pop-ups and can increase your conversions and online sales dramatically.

Trigger links

Trigger links can be created from your Leadpages account and added to your email campaigns, allowing your audience to quickly enroll to anything you’re promoting by simply clicking them.

For example, by clicking a trigger link, a user can automatically get signed up for your webinar or email list without having to spend a lot of time registering and submitting information.

Leadpages Checkouts

Leadpages Checkouts enables you to sell your products or services on any web page or pop-up, and easily accept payments from all major credit cards.

Leadpages Checkouts is powered by Stripe, one of the leading online payment processors.

Leadmeter optimization tool

When you make edits to your page, Leadmeter gives you real-time feedback on the impact your changes are expected to have on your page’s conversion rate. This tool is unfortunately not available on all the Leadpages templates.

Leadmeter compares your pages to the tens of thousands of other pages in the Leadpages database, allowing it to determine what changes can help you achieve your conversion goals.

Leadpages A/B testing

The Split Test tool on Leadpages allows you to compare several versions of your content to see which one performs best.

All you have to do is build different versions of the page you want to test, and Leadpages will display them to various segments of your audience. You’ll be able to see a report on how the pages are performing.

Unbounce Conversion Tools

Dynamic Text Replacement

Dynamic Text Replacement is one of the most advanced landing page personalization tools. It matches the text copy on your landing pages with the copy on your paid search campaigns.

Let’s say you have a pizza restaurant in New York and you’re currently running an ad campaign on Google Ads. With Dynamic Text Replacement, whenever a Google user searches for the term “best pizza restaurant in New York” and then clicks your ad, your landing page title automatically changes to “best pizza restaurant in New York”, the exact phrase they were searching for. Personalized landing pages can have such a huge impact on your online sales.

A/B Split Tests

A/B tests help you test different versions of your pages to determine which one has the best conversion and then use it as the main page. Doing such tests on Unbounce is a breeze.

Smart Traffic

Smart Traffic is an AI-powered conversion tool that analyzes each visitor’s location, device, and other characteristics, and then automatically sends them to the most appropriate landing page. If you don’t want to spend a lot of time doing A/B tests then you can use this tool instead.

Unbounce Conversion Intelligence

Conversion Intelligence uses AI to identify conversion opportunities that you normally wouldn’t be able to see on your own.

Optimizing a landing page can be an extremely tedious process. Conversion Intelligence eliminates a lot of the guesswork and helps you build the most optimized landing pages at a fraction of the time.

Sticky bars and popups

Upon landing on your website, not everyone will go directly to your conversion-optimized landing pages. Most of them will navigate to different pages on the site. Sticky bars and popups allow you to display your sales copy in a friendly, nonintrusive way – sitewide.

CONVERSION TOOLS WINNER: Although both platforms have a wide array of conversion features, Unbounce takes this round. A lot of its features use AI to help deliver the best possible results.

Templates

Leadpages Templates

Leadpages has over 150 pre-designed website and landing page templates. All of them are responsive and fully customizable.

You can sort out the templates using various parameters, including page type and conversion rate. Some of the options available include webinar, upsell, thank you, newsletter signup, checkout, and many others.

Leadpages has templates for startups, retail, real estate, photography, blogging, finance, education, e-commerce, etc. Regardless of the industry you’re in, you’re likely to find a relevant template. You can also find premium templates designed by third parties on sites like Themeforest.

Unbounce Templates

Unbounce has over 100 templates, each designed specifically for conversion.

Before creating the templates, Unbounce’s designers analyzed over 64,000 landing pages in order to determine what works and what doesn’t. With such a comprehensive study, you can be sure that the template options available are all solid.

Just like Leadpages, Unbounce has free templates for almost every industry, including travel, real estate, e-commerce, law, and health, just to mention a few. You can filter templates by various parameters, such as name, popularity, or even by features available e.g. video backgrounds, light boxes, etc.

TEMPLATES WINNER: Leadpages has a larger templates library and is therefore the winner of this category

Page Editor

Leadpages Page Editor

The Leadpages drag-and-drop editor works just like any other out there. So, if you’ve used a comparable tool before, you should have no trouble with it.

The editor’s best feature is that it allows for unlimited customization. When building your pages, you’ll see two columns on your screen. On the right side, you’ll see a preview of the page outlook, as well as the modifications you’ve made. And on the left side, you’ll see the widgets, page layout, page styles, and page tracking.

The widgets tab offers a variety of elements you can add to your page. Page Layout, on the other hand, is all about customizing the layout in columns and rows.

When you need to use more complex styling elements, such as background images and fonts, the Page Styles tab has exactly what you need. Finally, the Page Tracking tab is useful for configuring SEO parameters as well as site analytics.

The Leadpages Drag-and-Drop is pleasantly easy to use and flexible due to its systematic approach to customization. Without writing a single line of code, you can create your own unique landing page or website in minutes.

Unbounce Page Editor

Unbounce’s page customization is also done through a drag-and-drop editor. The editor’s functionality is comparable to that of other drag-and-drop builders, however it takes a slightly different approach.

While other pages builders, such as Leadpages, are primarily designed for simplicity, Unbounce goes above and beyond, integrating numerous key functions into a single interface.

As a result, you’ll have a very complicated collection of design tools. On the plus side, the Unbounce drag-and-drop editor gives you more customization options.

PAGE EDITOR WINNER: Unbounce takes this round because it drag-and-drop page builder has a wider range of tools than Leadpages’.

Integrations

Leadpages Integrations

Leadpages can be integrated with dozens of third-party apps, including the following:

Analytics: Google Analytics, Google Tag Manager, Hotjar, etc.
CRM: amoCRM, Contactually, LionDesk, Pardot, PipeDrive, etc.
Digital advertising: Bing Ads, Google Ads, Facebook Ads, Instagram Ads, Taboola, etc.
Marketing automation: Autopilot, E-goi, Hubspot, Intercom, Leadsbridge, Marketo, etc.
Payment processors: Gumroad, Paypal, Stripe

Leadpages also supports Zapier to help you connect to more third-party tools that are not supported through native integrations.

Unbounce Integrations

Unbounce also has dozens of integrations, including the following:

Analytics: Google Analytics, Kissmetrics, Crazy Egg, ClicData, etc
CRM: Hubspot, Agile CRM, amoCRM, Automational, Salesforce, Zoho CRM, etc.
Digital Advertising: Google Ads, Facebook, Active Campaign, etc.
Marketing automation: Marketo, ActiveDEMAND, Autopilot, Drip, etc.

Click here to see all the available integrations. Just like Leadpages, Unbounce also supports Zapier to help you integrate with any other app that’s not natively supported.

INTEGRATIONS WINNER: It’s a draw for this round. Both platforms can seamlessly connect to dozens of third-party apps while also supporting Zapier.

Pros and Cons

Leadpages Pros:

Has an easy to use page builder
Has Over 150 high-quality and easily editable templates
All plans allow you to create unlimited landing pages
All plans have unlimited traffic
Leadpages can be integrated with a pre-existing website (e.g. WordPress)
Has a built-in A/B testing tool
The Leadmeter tool provides real-time feedback on your page customizations
The checkout tool allows you to sell products and accept payments
Leadpages is less expensive than most other competing landing page builders

Leadpages Cons:

While its drag-and-drop editor is easy to use, it is too basic
The templates library needs some refreshing. Most of the templates are so overused by many sites
A/B testing is only available in more expensive ‘pro’ plan

Unbounce Pros:

Unbounce is so easy to use you can create an entire landing page or even website in minutes using its advanced drag-and-drop editor
Has over 100 templates
“Smart Traffic” helps you determine which version of your page is likely to have the highest conversion rate
You can also do manual A/B tests to assess how effective your landing pages are
To enhance your conversion-rate site-wide, you can use popups and sticky bars
If you have a paid ads campaign, to you use Dynamic Text Replacement to personalize your landing pages and match them with the ads

Unbounce Cons:

A/B testing is only available in the ‘optimize’ plan, which starts at $135 per month
While is drag-and-drop builder is very advanced, if you’re an absolute beginner then it may take some time to get used to it

Pricing

Leadpages Pricing

Leadpages has the following plans:

Standard – $49 per month if you’re billed monthly, or $37 per month if you’re billed annually. You can only connect one website on this plan.
Pro – $99 per month if you’re billed monthly, or $74 per month if you’re billed annually. You can connect up to three websites on this plan.

You can test out any of the plans with the free 14-day trial. Leadpages also offers a 7-day money-back guarantee to new users.

Unbounce Pricing

Unbounce has a 14-day free trial so you can test out the platform before committing to any of the paid plans. Once you’ve had a feel of what it’s like, you can then subscribe to any of the following plans:

Launch – $90 per month if you’re billed monthly, or $81 per month if you’re billed annually. You can only connect one website on this plan. The maximum number of conversions is set at 500 and maximum number of page visitors 20,000
Optimize – $135 per month if you’re billed monthly, or $122 per month if you’re billed annually. You can connect five websites on this plan. The maximum number of conversions is set at 1,000 and maximum number of page visitors 30,000
Accelerate – $225 per month if you’re billed monthly, or $203 per month if you’re billed annually. You can connect ten websites on this plan. The maximum number of conversions is set at 2,500 and maximum number of page visitors 50,000

Which is the Better Landing Page Tool – Leadpages vs Unbounce?

Both Leadpages and Unbounce are exceptional at what they do, hence their popularity. Each has different strengths and weaknesses, as we’ve established in this in-depth review.

Having said that, our pick would be Unbounce simply because it has a lot more to offer. It’s probably the best landing page builder out there.

Here’s who we think each platform would be more suitable to.

Choose Leadpages if:

You are an absolute beginner and don’t want to go through a learning curve
You want to build simple landing pages and don’t need advanced features
Have a limited budget for a page building software

Choose Unbounce if:

You are an experienced online marketer
You want advanced page customization options
You don’t mind going through the platform’s (not too steep) learning curve
You don’t mind spending on its pricey plans

If you still feel like you have some unanswered questions, check out our full Leadpages review and Unbounce review.