Content creation is a competitive, ever-changing industry that rewards creativity and innovation. Top-performing pages are constantly changing their approach to engagement and high-earning influencers stay up-to-date with current trends.
This means that, as a content creator, you have to stay up to date with the latest breakthroughs in tech if you want to remain relevant.
The first-mover advantage of adopting a new platform can make a world of difference in the highly competitive world of social media. Making full use of new technology can help you capture a new audience and improve engagement across your profiles.
When combined with effective workflow management processes, these tools can also improve your productivity and improve collaboration. This can maximize your efficiency and reduce the risk of human error in the worklplace.
Augmented Reality and Virtual Reality
Virtual reality (VR) is finally starting to catch on with wider audiences. More people are using the metaverse for entertainment and big bands like the Foo Fighters have started recording entire concerts for a virtual audience.
VR represents a lucrative opportunity for content creators, too. Many folks who follow your page on social media will jump at the chance to meet you in virtual worlds. These community meet-ups can significantly improve your audience engagement, too, as your followers will feel a deeper connection with you after connecting online.
However, if you want to make full use of next-gen tech, you need to learn how to use it properly. Start simple and focus on providing augmented reality experiences. For example, if you’re creating branded content for a business, you can follow in the footsteps of IKEA Place by creating an AR overlay that helps consumers visualize your product in their homes.
Workflow Management
New, innovative technology can speed up your workflow management and improve your day-to-day productivity. This is particularly important if you manage several accounts but still want to put time and effort into your personal profile.
You can integrate innovative tech into your workflow by identifying bottlenecks in your current process. For example, if you write multiple blog posts per week, you may want to use cloud-based document management systems. Digitized, cloud-based documents can be shared with your clients, edited in real-time, and cannot be lost.
As your content creation business grows, you may need to upgrade your project management systems. Fortunately, you can make use of free software like Asana or Trello to make the process that much easier. These platforms have built upon traditional kanban boards and now offer AI-integrated management to automate tasks like tagging and strategizing.
Generative AI
Generative artificial intelligence (AI) programs like ChatGPT and Midjourney have shaken up the content creation aned E-commerce industry. Today, you can use these programs to generate custom images, descriptions, and entire social media profiles.
Generative AI is extremely quick and can produce content in a fraction of the time required for human creatives. However, many of your followers will resent seeing generative AI on their timelines and may hit the unfollow button if you fill their feed with computer-generated content.
Instead, embrace the future of creative content by using AI to supplement your creative practice — not replace it. Blending generative AI with human ingenuity can significantly improve your productivity, reduce your risk of error, and help reduce your costs.
For example, if you want to create a series of posts that feature fantastical images of faraway lands, you could hire a graphic designer to create a certain amount of your posts and let AI software produce the remainder. You can also utilize authentic stock photos alongside generative AI, as a way of embracing both photographers and new technology.
This is a great way of saving time and money while combining human and computer-generated content. This also shows your followers that you care about supporting real artists but can keep your costs low if you’re concerned about overspending on artists’ images. Just be clear about your use of generative AI so your followers are fully informed.
Analytic Tools
Data analytics is the backbone of high-performing content creation. An effective analytic strategy can help you discover new trends, boost your engagement, and ensure that your posts are relevant to your followers.
However, crunching the numbers can take up valuable time. Even simple metrics, like engagement rate, require time-consuming calculations.
Fortunately, you can make use of AI tech tools to do the math for you. This is particularly important if you run multiple, fast-growing pages. Simple tools, Hootsuite AI, Brandwatch, and Wordstream can streamline your analysis and help you better understand digital trends.
Some tools can improve your brand awareness, too. AI-driven social listening tools can notify you whenever your brand is mentioned online and flag potential issues before they have a chance to escalate. This means that you can protect your client’s brand reputation and stay ahead of potential threats like review bombs or spam.
Conclusion
Emergent technology like augmented reality and artificial intelligence can streamline the content creation process. Even small changes, like installing an AI-integrated workflow management system, can significantly improve your efficiency and reduce the risk of missing deadlines. Just be sure to embrace transparency when using generative AI, as some followers will feel duped if you insist that AI-generated content is your own creative production.
