SEO outreach strategies and tips are essential for increasing your website’s visibility and ranking on search engines.
In this article, we’ll explore the most effective methods to help you achieve your SEO goals. SEO, or Search Engine Optimization, is one of the most important parts of any online-based marketing strategy.
It’s a universal marketing tactic that works for businesses across all industries, whether you’re a physician looking improve your clinic’s ranking on Google, or a mechanic implementing your auto repair shop advertising ideas.
Without ranking on the first page of search engines, it’s likely that your website will never reach its full potential.
SEO outreach involves partnering with other sites and influencers to either obtain a backlink or increase your referral traffic. As you’re probably aware, backlinks are an important ranking factor used by Google, Bing, and most major search engines.
Let’s get started!
Top SEO Outreach Strategies for 2024
1. Make Sure Your Content Is Worth Link To
The heading for this tip might sound a little harsh, but the truth is that if your content isn’t worth consuming then people will not click on it, let alone link to it.
Or even if they do, they’ll click off almost immediately, which will hurt your bounce rate, an important ranking factor. The quality of your content is what will determine whether people want to link to your site or not. Just think about it, would you ever link to an article that’s poorly written?
You need to come up with topics related to your field and offer something that other people can’t. Whether that be an in-depth analysis of a new product launch in your niche, an informative how-to guide on a topic related to your industry, or an interview with an important figure in your field.
And make sure that this content is well written, free of grammatical errors, and full of SEO keywords in order to bring in organic traffic.
2. Create Content Specifically For The Purpose Of Linking
This is what is referred to as link bait content. You want to create a piece of content that is revolving around something people would be more likely to get people talking because this will result in them linking your content (even without having to do an outreach).
Make sure to stay within your niche. One way you can do this is to find topics that will provoke conversation through some sort of debate. Write a piece of content about something controversial and people on both sides of the debate will be linking your article all over the internet.
Another idea would be to write a piece of content regarding some piece of news that many people haven’t heard yet. As they read about this news, they’ll want to link it to their followers to inform them as well.
And a great strategy for link baiting with social media is to create an infographic because images get reshared quite often. The ultimate goal is to get your link baiting content to go viral.
3. Partner with Influencers
When an influencer suggests a service or product, their fans immediately want to try that product or service for themselves.
So one of the most important things to keep in mind when building your SEO outreach strategy is to find some influencers in your industry, build relationships with them, and hire them to promote your content and website. That will help increase you’re referral traffic, another key ranking factor that Google pays attention to.
4. Don’t Neglect Your Own Social Media Pages
Influencers are the kings and queens of social media, but that doesn’t mean that you don’t need to be using your own social media pages to your advantage. Using the correct social media platform for your business can be huge in getting more eyeballs on your website. Social media signals are a big part of SEO and could lead to better search rankings.
Plus, using social media yourself is one of the only ways to catch influencers’ attention and get them interacting with you and your content. Which as we just discussed, is vital to your strategy.
5. Find Link Partners
This tip is outreach SEO at its finest, and it’s all about getting your own links into another person’s website. But this will take some time to do, and involves multiple steps so make sure you have the patience for it. It will pay off in the long run.
Step 1
The first step is to find some blogs in your niche that you’d like to partner with. They need to fit the criteria of being sites that could find value in what you have to say, and that would also benefit your website by linking to it.
Step 2
Figure out exactly what you can offer those sites. Examples would be things like writing a guest post or offering them a discount for your service or product in exchange for them writing about it.
Step 3
Come up with a pitch to send to the site admins to convince them to link your content. This message needs to be personalized and really show that you did your research when it comes to their content. This will show them that you mean business.
Step 4
Keep following up with these potential link partners. Don’t be annoying about it, but a friendly reminder or two to review your proposition might not hurt.
Step 5
This is less of a step and more of a tip, but don’t put all your eggs in one basket. Try to reach out to as many potential link partners as you can, because this will increase the likelihood that one of them will want to work with you. Just make sure not to sacrifice quality for quantity when finding link partners.
With these SEO Outreach Strategies and Tips, your website will get the traction it deserves.
