Many lawyers advertise their services through marketing campaigns that include TV, billboards, radio, and social media. With most of these advertisements, the goal is to get potential clients to call your firm.
A vanity number is a proven marketing tool that can help with this objective. Having a memorable number can ensure that your client calls you, not one of your competitors.
Increased Recall Rates
A vanity number is a powerful tool for any marketing campaign. It makes it easier for customers to remember your business, making them more likely to call or visit your website. This increased recall rate results in a higher return on your advertising investment.
In addition, a memorable business phone number builds brand awareness and helps your firm stand out from competitors. For example, a law firm using a vanity phone number will instantly put the firm in consumers’ minds. People will know to call that lawyer for any legal issue, whether a car accident or an eviction because the brand is well-known.
Finding reliable phone numbers for lawyers is crucial when seeking legal assistance, allowing individuals to connect directly with legal professionals and obtain guidance or representation for their specific needs.
Vanity numbers are also helpful for local businesses that want to stand out in specific geographic markets. Using an area code-based vanity number can help attract customers from your city. A vanity number that includes keywords such as “healthcare” or “medical” can help patients or their family members find you quickly and efficiently when they need emergency care.
Vanity phone numbers are easy to purchase from most business phone system providers or RespOrgs (Responsible Organizations that manage, assign, port, and maintain toll-free telephone numbers). A good provider will offer a robust, searchable database of available vanity numbers, advanced features like CRM integration, and call analytics reports.
Increased Leads
In a highly competitive legal landscape, firms are fighting for the same finite number of clients. A memorable number makes it easier for potential clients to call, resulting in increased leads and more quality client calls.
A memorable number is also easily remembered when seen or heard in advertising – TV, radio, billboards, etc. Studies have shown that ad campaigns geared around vanity numbers receive far better results and ROI than ads using random sets of digits.
Many benefits of a vanity toll-free number also extend to offline marketing materials. Attorneys who use their custom phone numbers on flyers, Google My Business listings, pens, bumper stickers, mugs, and more experience a consistent brand presence that builds consumer confidence and reminds them to call for help.
Moreover, toll-free vanity numbers provide instant brand identity in search engine ads, allowing attorneys to stand out on Google’s crowded first page. This increases click-through rates and leads while reducing the cost per click. As an added benefit, a lawyer can keep the same toll-free number even when they move offices or relocate to a new area code. RingBoost allows you to port your local and toll-free number across all your platforms, including web ads, social media, email marketing, text messages, and more.
Increased Reputation
Many marketing campaigns have short shelf lives — but vanity numbers live on long after the paid ads come down. They become a brand identity that stays with consumers. They’re easy to remember and instantly communicate what you do.
Using a memorable number in your advertising is an instant credibility builder, especially when it’s accompanied by a jingle that sticks in the head of your target market. It’s a great way to set you apart from your competitors and create an emotional connection with the potential client.
A memorable number is also an excellent branding tool for your law firm. When potential clients see your phone number on a billboard, TV spot, or Google My Business listing, they’ll know you offer the legal services they need.
In addition to your website and social media, you can use your new vanity number on pens, bumper stickers, mugs, mouse pads, event tents, and more to build brand recognition. Creating a powerful impression that speaks volumes about your business is inexpensive. You can keep the same national number when your law firm expands to other locations. Some offer a variety of local and toll-free vanity numbers, so you can choose the one that’s right for your law firm.
Increased Referrals
When a prospective client sees a memorable vanity number on a billboard or radio commercial, it gives them an immediate association with the brand. A vanity phone number can be a powerful tool to help drive more business for your law firm. For example, when someone hears a personal injury lawyer advertising on the radio or TV that they can call 1-800-HURT-NOW, they immediately know to reach out for more information about their case.
This type of branding is essential in a legal industry where potential clients are nervous about calling an attorney they don’t know. Direct response marketing produces better results when branding is used in conjunction with the campaign, and a memorable phone number can boost trust to get people over their fear of calling an unknown law firm.
Obtaining a vanity number for your law firm is easy when you work with a reliable business number provider. They provide a large inventory of local and toll-free numbers that are easy to remember. They also offer a range of plans and features that can be paired with your vanity number, including call recording, virtual voicemail, conference bridges, and more. With these tools, you can create a complete omnichannel experience for your clients and ensure your new leads can contact you quickly and easily.
