Despite the constant chatter about artificial intelligence (AI) taking over the planet, many professionals in the business world have embraced it.
Marketing teams, in particular, have found AI advantageous. Recent research says that more than 80% of industry experts in the digital marketing field use AI tech in some way.
Targeted ads, personalized content, and email optimization are some of the most common homes for AI in marketing. New to the scene is AI content creation. And it can be incredibly beneficial for any digital marketing team.
The Benefits of AI Content Creation for Digital Marketing Teams
Many people think businesses or marketers use AI-generated content to cut corners. Sadly, some do. But others have found ways to continue prioritizing originality while using AI tech to help them create content.
Maximize your time
Some people may not be able to tell the difference between AI-generated and human-produced content, but most can. This is because there’s a degree of emotion and personal perspective missing from what’s written.
You absolutely need to humanize your brand and content for it to resonate well with your target audience. But producing everything from scratch to ensure it’s original and personable is time-consuming.
AI content creation presents a unique solution to this challenge. You can use these tools to create an entire piece or some part of your content. Once it’s done, you can make edits to the content that enhance it with your brand’s personality and a human touch.
You can maximize your time creating content while still incorporating the qualities that make it human.
Prioritize quality and quantity
Small or one-person digital marketing teams have a tough time keeping up with larger teams when it comes to creating and publishing content. While they’re producing high-quality content with a quick turnaround time, the smaller teams (the wise ones at least) are focused on quality content. Even if that means a piece a week.
With AI content creation, undersized teams can prioritize quality and quantity. As mentioned above, they can create complete pieces quickly and revise them for quality. They can generate unique topic ideas without spending hours brainstorming. Teams can also use these tools to ensure grammar and sentence structure are intact to speed up the editing process.
If used appropriately, teams no longer have to choose between quality and quantity with AI content creation tools.
Contribute to a positive customer experience
Content is a huge part of a customer’s experience. But it isn’t just marketing content. It’s customer service-oriented content too. Customers come with many inquiries, including those around product specifications, reviews, and customer service.
AI tech can help address these customer inquiries to aid a positive customer journey. For instance, chatbots can generate dialogue with customers according to their inputs. Or, you can create blog posts, articles, product descriptions, and so forth that are accurate and appealing to move customers along in their journey.
AI content creation is a pathway to a positive customer experience.
Implement AI Content Creation With These Tips
As beneficial as AI tech can be in content creation, implementing it must be done strategically. It’s easy to fall into the trap of adopting technology just because it’s what’s trending at the moment. Teams that do this aren’t able to sustain AI use nor make it as effective as it can be for content creation.
Instead, use these tips to ensure AI content creation is solely beneficial for your team and the brand you represent.
Have a plan for AI content creation
There are many ways to use AI content creation tools. But that doesn’t mean you should try every way or that doing so would be useful for your marketing efforts. It’s much more effective if you have a plan for AI content creation.
In other words, what do you want to use AI content creation for and how will you execute your plan?
For instance, you could use AI content creation tools to help you create long-form blog posts. Maybe you want to couple this with using these tools to brainstorm social media post topics. Or, you could have AI generate visuals, like posters, flyers, and other digital art, making it easy to create a poster for your next event or marketing campaign.
Document what you want to use these tools for. Then, detail how you’ll execute what you want to do. For example, you may train specific people to use the tools and designate content creation days to ensure consistency.
Whatever your plan is for AI content creation, define it in detail.
Thoroughly research available tools
Once you’ve determined your intent for AI content creation, it’s time to thoroughly research the available tools. While AI content creation tools are in their infancy, there are still a handful of them that are popular and practical.
You may have heard of ChatGPT, Copy.ai, or Jasper. Start your research with prevalent tools like these to get a feel for what these tools can do. You can also look at those with more specific uses, like Grammarly for editing or Canva for AI-generated visual content.
The tool or tools you choose to implement should always be based on your particular content creation needs and the plan you created above. A Google search for the most popular or best AI content creation tools will start your research efforts off on the right foot.
Give top choices a trial run
After thorough research, you should have narrowed down the options to your top two or three choices. If at all possible, you should give your top choices a trial run. See if your choices offer a free trial first.
Even if it’s just for a week, being able to try out all the features and functions before making a final purchasing decision is helpful. If a free trial isn’t available, contact a customer service representative to see if you can get a free demo of the tool led by them.
If a free trial or demo isn’t available and you still want to give the tool a go, consider paying for a month to see how you like it.
Keep in mind that some AI content creation tools are free to use. So, if any of these can meet your needs, take advantage of them.
Train your team
Whether or not AI content creation is useful for your team highly depends on the people using the tools. If they aren’t trained properly on how to use these tools to their advantage, your team may end up not using them at all.
So, ensure training is a priority once you’ve purchased the tools you want to use on your team. Understand everyone’s comfort level with technology generally and with AI specifically. That way, you can meet them where they’re at with training endeavors that will help what they’re learning to actually stick with them.
Training also helps your team see the benefits of AI content creation, prompting them to hopefully become fond of the tools over time.
Wrapping Up
Although time-consuming and effort-intensive, creating high-quality content is critical for digital marketing success. AI content creation tools can take some of the pressure off of your team, so long as you use them mindfully.
