TikTok marketing is essential for brands looking to grow in this day and age. With over 1 billion active users, leveraging TikTok can boost your brand’s exposure and sales.
This post will talk about the benefits of TikTok marketing, how you can use TikTok to enhance your brand, and how you can capitalize on the app’s fast-growing engagement to make more sales.
What Is TikTok?
Let’s start with a simple one. If you’ve been living under a rock, you may not have heard of the video app TikTok.
TikTok is a social media platform that shows no desire or ability to slow down. With a monumental 1 billion active users every month, beating YouTube’s 845 million monthly active users. In fact, TikTok has been named Morning Consultant’s third fastest-growing brand in 2021. So, if you’re not using TikTok to market your business, you are seriously missing out.
A social platform where users can share short video clips. TikTok allows users to create, share, and discover new videos.
It began with a strong emphasis on lip-syncing when users would mime to songs or spoken scripts. That said, as TikTok has grown in popularity, its creators have branched out by posting dancing, cooking, singing, and comedy videos.
At first, videos could only be 15 seconds long. With stronger demand and multiple parted videos, TikTok has listened to the feedback of their many adoring fans and extended the video length allowance to 60 seconds.
How TikTok Marketing for Brands Drives Business Growth
So, how can you use TikTok to promote and market your business? The good news is there are so many ways you can use TikTok to build a solid brand and sell your offers.
Leveraging TikTok Influencer Marketing for Brand Success
First up, TikTok allows massive scope for influencer marketing. Influencers like Loren Gray, who has a whopping 54.3 million followers, and Charlie D’amelio, who has 134.5 million followers, carry a lot of weight on TikTok.
You don’t need to contact the most prominent players on the platform to succeed at influencer marketing. The trick lies in selecting an influencer that best represents your niche. For example, if you were selling cooking or food equipment, reach out to Poppy Cooks, who has 2 million followers. Poppy posts cooking videos regularly and has even released a cooking book.
Or, if you’re selling a makeup product, influencers like Rose Gallagher and Danielle Marcan would best represent your offer. Again, this stems from their audience base being identical to yours, maximizing your chance of success.
Posting Original, Authentic Content
As with all types of content marketing – video, social media, blog posts, and so on – the content you post must be original, authentic, and represent your brand from the moment it starts to the moment it ends.
The competition is fierce, with many users scrolling through their For You Page. You need to hook and capture your viewer’s attention within seconds.
The best method is to spend some time exploring the app, looking at trending sounds and trending videos. You don’t need to spend hours trying to develop a new trend. Sometimes, putting your own spin on viral trends is the most effective way to go.
Paid Ads
Paid ads are a relatively new feature. However, TikTok has added paid ads to enhance and promote small businesses. It’s been launched directly from the TikTok For Business page.
Brands can use this page to create TikTok videos that look and feel like any video on the For You Page. That said, there’s a clear link to follow to make a purchase, and the reach will widen, allowing your product or service to be seen by more people.
Which Brands Are Using TikTok?
Suppose you’re now considering integrating TikTok into your digital marketing strategy. In that case, it’s best to check out some more prominent brands using the video app to capitalize on their marketing efforts.
1. RyanAir
Diehard TikTok fans will all tell you that RyanAir, the budget European flight brand, is killing it with their TikTok videos. Scroll through their videos and check out what they’re doing to gather likes, comments, and adoration.
They have managed to showcase their brand’s values through humor. They represent their audience by posting videos that keep up with trends. This emphasizes that their budget airline is suitable for everyone, that they are a warm and down-to-earth brand.
The vast majority of their videos surround planes and personifying them, but we also meet the cabin crew and pilots, too.
2. Zara
Zara uses TikTok to keep in line with their other marketing efforts. Check out their Instagram account, and when you compare it to Zara’s TikTok account, you’ll see the continuation. Zara uses continuous loops promoting their seasonal products.
3. McDonalds
Standing tall as the “king” of the brands is McDonalds. They post branded videos that use humor and creativity to enhance their messaging. Again, they post video marketing videos that suit their target audience. Budget, fast food requires videos that are enjoyed by everyone, with an emphasis on the length of their videos. After all, fast food = fast videos.
Is TikTok Marketing Worth It for Brands today?
Ultimately, this question is what it comes down to. Implementing another marketing method requires hard work, research, and consistency.
So, is TikTok worth it? The answer is a resounding yes. As long as you understand the platform, your audience and the type of videos that will resonate with them. With that in mind, do your research, understand your audience, and capitalize on TikTok’s success by promoting your own brand with short, engaging videos.
