Unbounce Review: Is this TRULY the Best Landing Page Builder?

Unbounce Features

Unbounce not only provides a range of capabilities for generating more leads, but it also allows you to develop different elements on your site to convert those leads into customers. Let’s have a look at some of its features.

Landing pages

A landing page is the first interaction a potential customer has with your site, therefore it is vital to ensure that it is as well-built as it can possibly be.

With Unbounce’s drag-and-drop landing page builder, anyone can start designing professional pages even if they don’t have any coding knowledge. Here’s a rundown of some landing page features:

• Drag-and-drop builder: With just a few clicks, you can add, remove, or customize any aspect of your landing pages
• 100+ templates: You can use a template or start from scratch to create landing pages quickly
• Duplicate: If you intend to create multiple landing pages, you can duplicate and edit your most successful pages for new campaigns to save time
• Copy & paste: You can copy and paste elements from one landing page to another
• Complete control: You can fine-tune every element of your pages to the pixel
• Quick publishing: You can use Unbounce’s WP landing page plugin to publish pages directly to your WordPress site or to your own custom domain

Building landing pages on Unbounce is a Breeze. You can choose from a variety of read-made templates and then edit them however you’d like. That is the fastest way to get your own landing page up and running.

You can use the filter to find specific templates that are relevant to your industry or conversion goals. There’s also the option of sorting the landing page templates by popularity, name, or age.

If you’re unhappy with the available templates and would like to build your page from scratch, you can choose between “Start from Scratch” or “Training Template”.

The “Training Template” is selected by default. If you choose this option, you’ll need to change the placeholder text and elements with your own.

From the left side panel, select an element you’d like to include on the page and then drag and drop it to the spot on the landing page where you want it to appear. You can alter the properties of each element from the right-side panel.

If your page has a CTA (call-to-action), such as a form or a button, go to the “Goals” tab on the right side of the screen to select the page’s conversion goal.

You can also add an external conversion tracking code to keep track of your page’s conversion rate. Keep in mind that you’re now working on the page’s desktop version. Given the number of people who visit websites using mobile devices, it would be in your best interest to create mobile-friendly landing page designs.

To do so, go to the bottom of the screen and click the mobile icon, then make the necessary changes to the page.

How to publish a page

Publishing a page on Unbounce is straightforward. All you need to do is to first save it and then go to “Overview”. Before clicking “publish”, you can change the URL to include your SEO keywords.

By clicking on the drop-down menu, you can change the domain from “unbouncepages.com” to a custom domain, as shown in the screenshot above.

You have the option of creating a new custom domain or using a WordPress domain. If you have a WordPress site and wish to publish your landing page there, you can do it through the WordPress admin panel.

When you’re satisfied with your modifications, click the “Publish” button in the upper right corner of the “Overview” page.

Dynamic Text Replacement

Dynamic Text Replacement is one of the most advanced landing page personalization tools. It matches the text copy on your landing pages with the copy on your paid search campaigns.

Let’s say you have a hotel that’s based in London and you’re currently running a PPC campaign on Google Ads. With Dynamic Text Replacement, whenever a Google user searches for the term “best hotel in London” and then clicks your ad, your landing page title automatically changes to “best hotel in London”, the exact term they were searching for. And if they search for “5 star hotel in London” and then click your ad, the page title automatically changes to that.

Such personalization on your landing pages can have a dramatic impact on your online sales. To use this feature, go to the “Page Properties” tab, add the default title for your page, and then click “Dynamic Text”.

Next, type the text you’d like to replace with the default text.

You can also use dynamic text on the rest of the page copy (aside from the title). To do that, select the text element you’d like to change, then go to the “Properties” tab on the right, select the “Action” button, then scroll down to the Dynamic Text Replacement.

You can also use dynamic text on your buttons to increase click-through rates.

A/B Split Tests

A/B testing is a method of determining the effectiveness of something by testing two similar versions to establish which one has a better conversion.

If you’d like to do A/B tests for your landing page, you can duplicate the current page to generate a variant that you can then alter and test alongside the original.

You can make as many different variations of the page as you want. The goal of A/B testing is to figure out which variant converts better so that you can use it as the main page.

The difference between the pages you’re testing should be subtle. Making dramatic changes to a point where the variants are indistinguishable from the first page will not give you credible results from the test.

You will also have to decide on the frequency that each page appears to visitors.

In an ideal world, the weight should be distributed evenly among the alternatives. If you’re evaluating two variations, for example, give each one 50% of the weight. And if you’re testing four versions, each should have a weight of 25%.

After the test is complete, the next step will be to establish which of the versions had the best conversion rate. You can do so by going to the “Confidence” column.

Smart Traffic

Smart Traffic is an AI-powered conversion feature that analyzes each visitor’s characteristics (e.g. location and device) and automatically sends them to the most appropriate landing page.

You can use Unbounce’s Smart Traffic instead of manually doing A/B tests. Based on the data acquired by the program, it will automatically send visitors to the highest converting page.

After you enable this feature, the different page versions will go through an initial learning process. Smart Traffic examines visitors’ behavior and characteristics in order to determine which page they will respond to best.

It then recommends the most ideal pages to help you increase conversions. According to Unbounce, Smart Traffic increases conversion rates by 30% on average, which would be a fantastic return for a tool that does all the work for you.

This feature is revolutionary since it eliminates the need to micro-manage the tests. Smart Traffic takes care of the heavy lifting so you can only focus on converting the leads you’ve collected.