What business owner or budding entrepreneur doesn’t want to see their business grow? However, even if you have already streamlined your business operations or earned your customers’ loyalty, there is no harm in a little push to reach more people. One way of doing that is through name recall, in the form of catchy advertisements and Digital Business Cards.
If there is one way to make a customer remember you, it is through business cards. But given the advancement of the digital economy, it might be in your best interest to opt for a digital business card instead. Here are some of the reasons why going digital is your best bet.
7 Benefits of Digital Business Cards
1. Leaves a Lasting First Impression
The saying first impressions last is true, even in business, because most of the time, customers are drawn to what catches their eye. This may be in the form of a catchy product name or a unique advertisement jingle that gets stuck in their heads.
A business card may be more straightforward but chances are, most customers are not used to digital business cards, only physical ones. That is why giving them a copy of a digital business card ought to take them by surprise. It will not only pique their interest but also help add points to your business’ image.
2. Opens Up Your Business to Endless Possibilities
Unlike physical business cards, virtual business cards are more than just a card. They are a virtual database at your fingertips. They are capable of storing a host of information from your social media profile and contact numbers to your supported payment options.
You can attach a slew of other information as well such as your business’ past accomplishments, your company profile, and even photos and videos. You can do all of this without over-saturating the card with contents. All you have to do is attach links and you’re all set. It is certainly a feat you can’t achieve with physical business cards.
3. More Practical to Keep and Less Likely to be Discarded
Seeing as most people take their phones with them, you can never forget virtual business cards. As long as you have your smartphone, you are unlikely to lose it. This is much more convenient compared to bringing physical cards everywhere.
It is also pretty much accepted that physical business cards tend to get thrown away after a while, which renders name recall useless, so having digital cards would solve that problem.
Customers are also more likely able to directly contact you as there is less chance of the incorrect information being saved. Just a few clicks can have them directly sending a message to the company email or dialing your number.
4. Digital Business Cards Are More Economical
There is no doubt about it; physical business cards would cost you more money than digital ones. For one thing, you would need to hire a professional graphic designer, not to mention the printing costs, whereas digital business cards don’t need to be printed and most apps needed to create them are free of charge.
This would save you more money in the long run because you don’t have to shell out a ton of money just to produce a stack of business cards. And once you already have a copy saved in storage, distributing them will be a piece of cake.
5. Environment-Friendly
Physical business cards use paper from trees but digital business cards don’t. A single tree is enough to produce a ton of business cards and while it may not seem like much, when you put it into perspective, think of how much all businesses make use of physical cards, then you can see its real impact. It is enough to cause deforestation.
Making business cards also generates a lot of carbon footprint, and while you can reduce that by opting for recycled paper, the fact remains, you will still generate a carbon footprint. Considering a physical business card’s significance will likely last for less than a day, let us not contribute to carbon emissions by producing physical business cards that are probably going to be thrown away.
6. Seamless Integration
Digital business cards can easily be accessed by anyone who has a smartphone, laptop, tablet, or computer. That means your ability to network is practically unlimited. You can share your digital business card through multiple applications or on social media with just the click of a button.
Going digital means you can even reach those far from you whether they be in another state or abroad, which in turn creates more business opportunities. This allows you to secure your business’ growth as you are able to reach a wider network of people, one that is not hindered by physical borders.
7. Easy to Update
The pain of possessing physical business cards is that once any information about the company has changed, you need to have your entire supply of business cards changed as well. This can be very inconvenient and not to mention costly, especially if you have ordered a rather large supply of them.
On the other hand, digital cards mean you can easily update or revise any information without having to worry about production costs. Since any change is reflected in real-time, your customers won’t have to worry about contacting a number that is no longer in service or messaging a defunct email.
