The 3 fundamental Strategies for Acquiring Site Traffic
The bestseller tech book ‘Crossing the Chasm‘ by Geoffrey Moore is a must read for anyone starting an online venture. He discusses 4 fundamental activities that must be undertaken to acquire digital consumers. The activities have been summarized in this post.
How to Acquire Traffic to a Website
Acquiring site traffic is a fundamental task for the survival of any online platform. Website users are the lifeline of the business, and without them, the operations could as well shut down. Before any traffic acquisition strategies can be applied, however, your platform must first be optimized for the potential visitors.
It is essential to keep in mind that the users will not always browse the site while comfortably sat behind a computer. Others will be browsing on their phones while in traffic, others while standing on a bus, others even while crossing the road. The platform has to be mobile and desktop responsive, the loading time has to be quick, the user interface must be very friendly, etc. Once the site is ready for potential traffic, then the strategies below can then be implemented
Search Engine Optimization is the process of enhancing a website in order to make it rank highly on search engines like Google and Bing. The ultimate goal is to be listed as a top result on the results page each time users search for keywords that are related to what you offer. That will significantly increase the likelihood gaining organic (non-paid) traffic.
Without SEO, a website’s content could be listed hundreds of pages later, despite being relevant to the query. And given that marketing is often is one of the biggest expenditure for many businesses, any strategies that can be implemented to attract an audience at minimal costs are gifts from heaven. Search Engine Optimization is without a doubt the most powerful tactics for attaining site traffic at minimal costs.
There are several components that comprise SEO, from the words used on the website, to the number of times that other sites have linked to the websites, and even the internal structure of the site. SEO is a very wide field, and for more specific techniques that can be applied to enhance the website’s rankings, please read through this guidelines:
- Social Media
Social media marketing is a highly useful strategy that uses the most popular networks in order to help achieve specific marketing goals, whether to drive traffic, initiate an action, or simply to create awareness. The primary activities include sharing of content, videos, and images for marketing purposes.
Social Media is without a doubt one of the most powerful marketing tools out there. It is essentially a gathering of almost everyone that is relevant to the cause, in one place. Doesn’t get better than that does it?
Before the emergence of the internet, marketers often faced challenges with establishing channels that they could use to conveniently access their prospective clients. Lots of money was often spilled in the process. With the help of social media, the challenge is now a lot less complicated. Audiences can be easily targeted by factors such as their location, age, gender, and other brands that they associate with.
Building a Social Media following gives companies an array of prospective customers who marketing messages can be conveniently introduced to, easily and inexpensively. Social Media Marketing efforts are also in line with SEO requirements for good rankings. As your content gets shared amongst groups of people on Social Media, the search engines algorithms will conclude that the content is useful information, and therefore rank it even higher.
- Content Marketing
Content marketing is an approach that focuses on creating valuable content and then sharing it with an audience which contains the prospective customers. The goal is to attract as many people as possible using the ‘free and useful’ content. It becomes easier to convert users once they are on the platform.
Instead of directly selling products or services, a marketer would instead provide the prospects with content which they could use to help answer some questions or solve challenges they are facing. Such content could come in the form of blog posts with insights on specific topics, video tutorials, podcasts, etc.By providing useful information, the target audience would have other reasons to visit the platform.
Content is also an important requirements for SEO. The search engine algorithms give platforms with quality content good ranking and show them in more desirable positions in the results page. Good content ultimately leads to free and organic site traffic, which leads to more people reading and sharing, which also leads to more SEO Points. That is exactly what new websites need.
As you may have noticed, all the 3 strategies explained are not purely marketing tactics, but are also powerful SEO techniques to help with the website’s ranking. SEO is a fundamental long-term investment for organic and sustainable traffic, therefore setting a strong foundation in the early stages goes a long way in the traffic that will be acquired months and years in the future.