eCommerce is undoubtedly one of the fastest-growing sectors in the world today. Due to its fierce competitiveness, establishing your image can be quite challenging. Hence, you need to develop a next-gen eCommerce platform. This article will guide you on how to build a successful eCommerce store.
How to Build a Successful eCommerce Store: 7 Quick Tips
1. Your store should be clutter-free
Having too much clutter is sure to increase your bounce rate and discourage people from completing the purchase process.
If it takes a visitor more than 3 seconds to locate the CTA button, you need to review the website’s outlook and reduce the clutter. A store with an easily accessible CTA is likely to have more conversions.
2. Use simple menus
The purpose of menus is to help organize the website’s content. That’s the reason why they should be kept simple. Don’t complicate things by using multiple categories.
For instance, instead of using menu categories such as: “rubber watches,” “leather watches,” or “metal watches,” simply use “men watches” or “women watches.” You can also simplify your menus by using generic terms instead of niche terms to categorize products.
3. Establish an affiliate program
This is one of the most effective ways to ensure success in your eCommerce business. By setting up an affiliate program with an attractive commission, you can generate more traffic and, consequently, more conversions in your store.
You get to pick a payment model that suits your business. For instance, you can pay commissions per direct sale, lead, or even click on your site links.
4. Headless eCommerce
This concept officially existed from 2013. It’s an eCommerce architecture in which your site’s front-end (interface) is separated from the back-end (functions). This enables you to tweak, upgrade or fine-tune your store or site without interference from the user interface.
Several eCommerce platforms are supporting headless architecture, such as Shopify. If you’re yet to sign up for your eCommerce business, you can use a platform that supports headless eCommerce. This site architecture offers tons of benefits, including enhanced user experience, flexibility, enhanced site speed, and personalization.
5. Simplify your checkout process and offer a variety of payment methods
A complex checkout process can discourage people from purchasing from your store. Your checkout process should basically include the payment, delivery, and confirmation pages. Nothing more.
The longer the checkout process, the more likely visitors will exit the site without making any purchase. So, avoid including unnecessary details or steps in the checkout.
Also, don’t limit your visitors to 1 or 2 payment options. People like having options, leverage on that. It’s wrong to assume everyone uses debit or credit cards to make payments. You should have at least four payment options.
Your store can have options such as Debit/credit cards, cryptocurrency, Webmoney, Neteller, FasaPay, etc. This gives your visitors the freedom to pick the payment option they prefer. You can also have payment options such as Pay Before Delivery or Pay on Delivery if you are selling physical goods.
6. Ensure your product descriptions are informative
Your descriptions should be brief and straightforward. Make sure to highlight all the main selling points while avoiding irrelevant details such as the manufacturing process. You can also use bullet points to make it easier to read.
7. Use digital marketing to enhance your online presence
Take advantage of digital marketing channels such as SEO, SEM, email marketing and display advertising to increase awareness to your store. In turn, this will enhance the volume of traffic coming in.
Conclusion
These tips are effective ways to boost the success of your eCommerce business, but they are not magic tricks. With time and consistency in implementation, the results will gradually show. When visitors notice the ease of shopping in your store, they will keep coming back.
