Dental marketing strategies that showcase your practice’s unique personality will help attract patients. Compelling content is essential in any marketing strategy but is especially effective in highly personalized services such as dentistry.
Remarketing is an online marketing tactic that aims to capture people who visit your website but still need to book an appointment. This is done through targeted paid Google and social media ads.
1. Identify Your Target Audience
A well-rounded dental marketing strategy should include a combination of digital/online (like website SEO, online ads, and email marketing) and traditional marketing methods (like direct mail, billboards, and local events). In addition, your marketing ideas should consider current patients’ needs.
One way to do this is by providing unique services and improvements to your patient experience. For example, a dental practice that offers an automated appointment reminder system via text or email has the edge over the competition that still uses paper forms.
Another excellent dental marketing idea is participating in community events and being equipped with their dental marketing guide. Whether it’s a fair, carnival, rodeo, or any other event, this can help you build brand awareness and meet potential new patients.
Having your marketing team use social media is also a good idea. Facebook has unlimited ad types that can target specific audiences, such as families with children searching for pediatric dentist. This allows your marketing team to target particular demographics cost-effectively.
2. Create a Strong Offer
Personalized email marketing is a great way to attract new patients and forge stronger connections with existing ones. Sending birthday greetings, offering discounts on dental procedures, or mentioning your latest service special is a surefire way to increase engagement.
In the past, practices had to wait for their patients to call or fill out paperwork to schedule an appointment. Nowadays, automated email reminders are crucial to many dental marketing strategies. Additionally, today’s technology enables dental practices to digitize forms and payment options for patients. For instance, many dental patients now receive text messages after their appointments with a link to a website to make payments.
The best way to attract potential patients is by optimizing your website for search engine optimization (SEO). SEO is a long-term strategy, but it’s one of the most effective ways to bring consistent, quality leads over time. By ranking higher in search results, you’ll be more likely to catch the eye of people searching for a dentist near them. For more information on how to optimize your website, watch this free webinar from RevenueWell.
3. Optimize Your Website
The right website is essential for any business, especially for a dental practice. A clean, professional-looking site with relevant information about your services is critical to attracting new patients. In addition, make it easy for people to contact you by including a call-to-action such as “book an appointment” or “contact us for more information.”
Ensure your website is mobile-friendly and optimized for speed by removing large images or videos that slow down loading times. Also, test your website to ensure it loads correctly on desktop and mobile devices.
Another great way to get the word out about your dental practice is by using social media. Posting fun content such as inspiring quotes, surveys, statistics, or compelling images can engage your audience and help build trust in your brand. You can also use remarketing to target ads to people who have visited your website but have yet to book an appointment. This strategy is particularly effective for catching people’s attention by comparing your dental practice to competitors.
4. Create a Strong Call-to-Action
A customer-first approach to dental marketing is the best way to attract new patients and increase conversion rates. This means optimizing your website for important search terms, writing content that answers common questions, and posting informational videos on social media.
It’s also essential to have a solid email marketing strategy. Sending personalized emails that promote special promotions and discounts can boost customer engagement. In addition, good email software can automate specific tasks such as welcoming new patients, sending appointment reminders, and notifying patients when it’s time to book their following procedure.
Getting your entire team involved in creating dental marketing ideas is another great way to grow your reach and generate more traffic to your website. Have your team help share any new blogs or marketing content on social media, and enlist them to assist in making dental infographics that can be posted online. This way, your audience can get a more personal touch from the people they know and trust. This will create stronger relationships and boost brand recognition for your practice.
5. Use Social Media
Social media is one of the best ways to promote your dental practice. Social media sites like Facebook, Twitter, and Instagram allow you to share content with a broad audience and engage with your patients.
When creating content for your social media platforms, ensure it’s informative and engaging. People use Facebook for communication and entertainment, posting interesting facts and images, quotes, surveys, and contests.
In addition, consider using hyper-local Facebook Ads to target potential patients in your area. These ads can be tailored to specific demographics and will put your practice in front of those looking for a dentist.
Finally, be sure to include links to your website in all of your social media posts. This will help drive traffic to your site and improve SEO rankings. Once you have an established online presence, update your social media profiles regularly with new content. Also, please set up a shared calendar and email system to make it easy for your team to get the range approved and distributed.
